<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Lyra — Blog</title><description>Field notes from running Google Ads at LYRA PPC and MB ADV — operator-grade PPC tactics, agency lessons, and product release notes.</description><link>https://www.lyrappc.com/</link><language>en</language><item><title>How to Optimize Performance Max Campaigns in 2026</title><link>https://www.lyrappc.com/blog/post-1/</link><guid isPermaLink="true">https://www.lyrappc.com/blog/post-1/</guid><description>Practical strategies for improving Performance Max campaign results through better asset management, audience signals, and data-driven optimization.</description><pubDate>Wed, 01 Apr 2026 05:00:00 GMT</pubDate><category>Google Ads</category><author>Matteo Braghetta</author></item><item><title>Negative Keyword Strategies That Actually Reduce Wasted Spend</title><link>https://www.lyrappc.com/blog/post-2/</link><guid isPermaLink="true">https://www.lyrappc.com/blog/post-2/</guid><description>Learn systematic approaches to finding and managing negative keywords that protect your Google Ads budget from irrelevant clicks.</description><pubDate>Wed, 25 Mar 2026 05:00:00 GMT</pubDate><category>Google Ads</category><author>Alessio D&apos;Este</author></item><item><title>Google Ads Budget Pacing: Why Your Campaigns Are Overspending</title><link>https://www.lyrappc.com/blog/post-3/</link><guid isPermaLink="true">https://www.lyrappc.com/blog/post-3/</guid><description>Understand why Google Ads campaigns overspend their daily budgets and learn practical strategies for better budget pacing and control.</description><pubDate>Sun, 15 Mar 2026 05:00:00 GMT</pubDate><category>Google Ads</category><author>Gioia Passador</author></item><item><title>Campaign Health Checklist for Google Ads Managers</title><link>https://www.lyrappc.com/blog/post-4/</link><guid isPermaLink="true">https://www.lyrappc.com/blog/post-4/</guid><description>A practical checklist for auditing Google Ads campaign health, covering structure, bidding, quality score, and conversion tracking.</description><pubDate>Sun, 01 Mar 2026 05:00:00 GMT</pubDate><category>Google Ads</category><category>Tools</category><author>Alessia Quiriconi</author></item><item><title>Why Agencies Need Automated Change History Alerts</title><link>https://www.lyrappc.com/blog/post-5/</link><guid isPermaLink="true">https://www.lyrappc.com/blog/post-5/</guid><description>How automated change history monitoring protects agency-managed Google Ads accounts from unauthorized changes, accidental edits, and accountability gaps.</description><pubDate>Sun, 15 Feb 2026 05:00:00 GMT</pubDate><category>Agencies</category><author>Matteo Braghetta</author></item><item><title>AI in Google Ads: What Works and What Does Not</title><link>https://www.lyrappc.com/blog/post-6/</link><guid isPermaLink="true">https://www.lyrappc.com/blog/post-6/</guid><description>A practical look at where AI genuinely improves Google Ads management and where the hype outpaces reality, based on real-world account data.</description><pubDate>Sun, 01 Feb 2026 05:00:00 GMT</pubDate><category>AI</category><category>Google Ads</category><author>Matteo Braghetta</author></item><item><title>Managing 60 Google Ads Accounts: Lessons from the Trenches</title><link>https://www.lyrappc.com/blog/post-7/</link><guid isPermaLink="true">https://www.lyrappc.com/blog/post-7/</guid><description>Practical strategies for managing a large portfolio of Google Ads accounts efficiently without sacrificing quality or missing critical issues.</description><pubDate>Thu, 15 Jan 2026 05:00:00 GMT</pubDate><category>Agencies</category><author>Gioia Passador</author></item><item><title>The Complete Guide to Google Ads Quality Score Optimization</title><link>https://www.lyrappc.com/blog/post-8/</link><guid isPermaLink="true">https://www.lyrappc.com/blog/post-8/</guid><description>Understanding Google Ads Quality Score components, diagnosing low scores, and implementing systematic improvements that reduce CPCs and improve ad rank.</description><pubDate>Thu, 01 Jan 2026 05:00:00 GMT</pubDate><category>Google Ads</category><author>Alessio D&apos;Este</author></item></channel></rss>