Built by Google Ads professionals, powered by AI.
LYRA PPC combines years of hands-on Google Ads expertise with cutting-edge AI to help businesses optimize their campaigns without the agency price tag.
Our Story
From frustration to innovation
LYRA PPC was founded by Matteo, a Google Ads professional with 7 years of experience managing campaigns across diverse industries in the USA, Canada, UK, and Australia. After helping dozens of businesses struggle with the same challenges — wasted ad spend, time-consuming manual optimizations, and expensive agency fees — he knew there had to be a better way.
The solution? Combine proven Google Ads strategies with AI automation to make professional-grade optimization accessible to everyone at $49/month. No inflated agency fees, no long-term contracts, no hidden costs.
Today, our Italy-based team of Google Ads experts and AI specialists work together to continuously improve LYRA, helping businesses save time and money while improving their campaign performance.
Our Mission
Professional tools for everyone
Affordable Excellence
Google Ads optimization shouldn't cost thousands per month. Quality tools should be accessible to businesses of all sizes.
AI + Human Expertise
We automate the tedious work so you can focus on strategy. Our AI applies proven tactics learned from managing real campaigns.
You Stay in Control
We provide recommendations and automation, but you make the final decisions. Your Google Ads account stays yours.
By the Numbers
Real results from real businesses
Our team's hands-on experience managing €6M+ in ad spend across international markets powers every feature we build.
Meet the team
The people behind LYRA PPC
Our Italy-based team brings together expertise in Google Ads management, AI development, and digital marketing to create tools that actually help businesses succeed.
- M
Matteo
Founder & CEO
Google Ads Certified 2019 • €6M+ managed • 7 years experience across USA, Canada, UK, and Australia markets. Built LYRA to democratize professional optimization.
- A
Alessio
Senior Google Ads Expert
5+ years experience • E-commerce & SaaS specialist • Performance optimization expert. Turning complex data into actionable strategies that drive results.
- F
Filippo
Junior Google Ads Expert
Google Ads trained • Campaign optimization focus • Fresh perspectives. Learning and growing with every campaign, bringing enthusiasm to optimization strategies.
- G
Gioia
Social Media & Senior SEO Expert
Senior SEO Expert • Content strategy specialist • Community building. Connecting with our community and growing our reach through strategic content marketing.
Our Expertise
Why trust LYRA PPC?
We're not just developers who read about Google Ads — we've managed real budgets, optimized real campaigns, and dealt with real client challenges.
Years of Hands-On Experience
Our team has managed campaigns across e-commerce, SaaS, local services, and lead generation in multiple international markets. We know what works because we've tested it.
AI + Human Intelligence
We don't just automate — we apply proven strategies through intelligent automation that learns from your campaigns. The best of both worlds.
International Market Experience
6 years of experience across USA, Canada, UK, and Australia markets means we understand different advertising landscapes and consumer behaviors.
Transparent & Honest
No inflated promises. No hidden fees. Just straightforward optimization that helps you get better results at a price that makes sense.
What Our Customers Say
Professional team, real support
“The team really knows Google Ads inside and out. When I had questions about Performance Max campaigns, I got expert advice within hours, not days. That's rare at this price point.”
“Finally, a platform built by people who actually manage campaigns. The tools reflect real-world problems I face daily. And when I need help, I'm talking to experts, not support scripts.”
“Professional team, affordable price. I was paying an agency $2,500/month for similar work. LYRA gives me the same level of expertise and better tools for $49. It's honestly incredible value.”
Our Values
What drives us every day
Our core principles shape everything we do, from product development to customer support.