An AI agent plus 18 tools, watching every lever of your Google Ads accounts — forged from managing $3M in ad spend across 94 accounts.
Connect your Google Ads account, let LYRA scan 94 rulesets, apply with one click. The three moves a senior PPC hire would make, compressed.
Plug in Google Ads, Merchant Center, GA4, and your CRM in under 2 minutes. Read-only by default — you control write permissions per tool.
LYRA scans your account against 19 rulesets built from 94 managed accounts — wasted spend, under-bid keywords, conversion leaks, audience gaps.
Prioritized recommendations with projected impact. One-click apply, or let the Auto-Apply Guard execute inside rails you set. Every change logged.
The Agent sits on top of all 18 tools. Ask it in plain English, or let it propose actions inside rails you define. Every action is logged. Every action is reversible.
A chat interface that understands your account structure. Ask it anything a senior PPC manager would answer — the Agent pulls from the same 18 tools you already have access to.
No feature-gating. No per-tool upsell. Everything we built running an agency, now running inside yours — for $49/mo.
Chat with an agent that reads your accounts and dispatches Lyra tools on your approval.
Keyword-level Manual CPC bid recommendations with explainability and safety guardrails.
Multi-dimensional health audit with scored, ranked recommendations across the account.
Asset-group coverage and quality diagnostics for Performance Max.
Plain-language decision log per account — why you changed what, when.
Redistributes budget based on month-to-date performance and pacing lag.
AI-assisted search-campaign creation with reviewable specs.
Surface waste in search terms, build negative lists, manage at scale.
LYRA connects to Google Ads through the official API — the same pipe Google's own tools use. There's nothing to install inside your account, nothing to keep alive on a spreadsheet, nothing to rebuild when Google ships an update.
If you've run paid for more than a year, you've inherited at least one: a Google Ads Script someone pasted into the script runner three years ago, a Google Sheet dashboard whose Apps Script breaks on the first of every month, a Zapier chain no one remembers wiring up. Infrastructure duct-taped out of office hours. LYRA replaces that layer.
.js file inside your ad accountDrag the sliders. The math is the 30-day median across our managed accounts — deliberately conservative, because the top decile is much higher.
70% of flagged waste reclaimed, redeployed at current ROAS. Conservative — top-decile accounts recover 90%+.
Six of the 94 accounts on LYRA. Metrics pulled directly from the product's change history — not rounded, not curated.
In 90 days we went from "is Google Ads even working?" to it being our most efficient channel. The platform showed us exactly where the waste was.
Priced like the honest answer to "what should 18 production-grade tools cost?" — the thing an agency would pay itself to run on, not a SaaS markup.
We lead with the number. The sentence is just the context.
"We had been paying for three separate PPC tools and still missing $2–4k/month in waste. LYRA found it in the first scan.
"The change history alone is worth the price. I can tell you exactly what Google auto-applied and roll it back in a click.
"My junior manages 6 accounts now instead of 2. LYRA's doing what a senior used to do, at 1/50th the cost.
"Monday morning reviews went from four hours to under ninety minutes. The scorecard tells me where to look before I even open the account.
"The search-term patterns it surfaces are the ones I'd flag myself if I had time. Except I don't, and now I don't have to.
"PMax was a black box to me. LYRA's diagnostics pointed at two asset groups bleeding spend and I was able to rebuild them the same day.
"We cancelled four subscriptions the month we switched. $500+ saved and we actually use the tool every day now, not once a quarter.
Connect your account, let LYRA run its 18 tools for 14 days. If the projected waste recovery isn't at least 10× our $49, don't pay. You keep every insight either way.