Frequently Asked Questions
Everything you need to know about LYRA PPC, data privacy, AI automation, and Google Ads integration.
🚀Getting Started
- How do I get started with LYRA PPC?
- Getting started is simple: Sign up for a 7-day free trial, connect your Google Ads account with one-click OAuth authentication, and LYRA will immediately start analyzing your campaigns. You'll see your first AI-powered recommendations within minutes.
- Do I need technical knowledge to use LYRA?
- No technical knowledge required. LYRA is designed for business owners who don't want to work with code, scripts, or complex technical setup. If you can navigate your Google Ads account, you can use LYRA.
- How long does setup take?
- Setup takes approximately 30 seconds. Simply connect your Google Ads account through secure OAuth authentication, and LYRA starts working immediately. No API keys, no scripts, no manual configuration required.
- Can I use LYRA if I'm new to Google Ads?
- Absolutely! LYRA is perfect for beginners. Our AI explains recommendations in plain English, and every optimization includes clear explanations of why it's beneficial for your campaigns.
- Is LYRA a Google Ads management software or tool?
- LYRA is a comprehensive Google Ads management software that includes multiple specialized tools. Think of it as a complete platform - you get negative keyword management, campaign health analysis, location optimization, and more in one unified google ads management tool.
- Do I need to install anything?
- No installation needed. LYRA is cloud-based google ads management software that works directly in your web browser. Access your account from any device, anywhere.
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🔐Data & Privacy
- What data does LYRA access from my Google Ads account?
- LYRA accesses only the data needed to optimize your campaigns: campaign performance metrics, search terms, keywords, ad groups, budgets, and targeting settings. We use read and write permissions to implement optimizations you approve. We never access billing information or payment methods.
- How is my data stored and protected?
- Your data is encrypted in transit (TLS 1.3) and at rest (AES-256). We store only the minimum data necessary to provide optimization services. All data is stored in secure, SOC 2 compliant data centers. We maintain strict access controls and regular security audits.
- Do you share my data with third parties?
- No. We never sell, rent, or share your Google Ads data with third parties. Your campaign data, performance metrics, and optimization settings remain completely private. We only share aggregated, anonymized statistics for platform improvements.
- Is my Google Ads data secure?
- Yes. We use bank-level security protocols: encrypted connections, secure authentication via Google OAuth, regular security audits, and compliance with data protection regulations. Your Google Ads account credentials are never stored - we only use secure OAuth tokens.
- Can you see my customer data or conversion details?
- We can see conversion counts and values to measure campaign performance, but we cannot see personally identifiable customer information like names, addresses, or contact details. We only access aggregated conversion metrics.
- How do you handle GDPR and data compliance?
- LYRA is GDPR compliant. We provide data processing agreements (DPA), honor data deletion requests within 30 days, maintain detailed data processing records, and only process data necessary for service delivery. European customers' data stays in EU data centers.
- Can I export my data?
- Yes. You can export all your optimization history, recommendation logs, and performance data at any time from your dashboard. You maintain full ownership of your data.
- What happens to my data if I cancel?
- If you cancel, we retain your data for 30 days to allow easy account reactivation. After 30 days, all your data is permanently deleted from our systems unless you request earlier deletion.
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🤖AI & Automation
- How does LYRA's AI work?
- Our AI analyzes your campaign performance data, search terms, competitor patterns, and industry benchmarks to identify optimization opportunities. It uses machine learning models trained on €6M+ in Google Ads spend across multiple industries to provide recommendations proven to improve performance.
- What data trains the AI?
- LYRA's AI is trained on aggregated, anonymized data from thousands of campaigns across multiple industries. Your specific campaign data is used only to generate your personalized recommendations and never to train models or improve service for other users without your explicit consent.
- Can I control what the AI recommends?
- Yes. You have complete control. Set preferences for aggressive vs conservative optimization, exclude specific keywords or locations, and customize thresholds for recommendations. LYRA adapts to your management style.
- Does AI make changes automatically to my campaigns?
- No. LYRA never makes automatic changes without your approval. Every optimization is presented as a recommendation that you review and approve before implementation. You maintain full control over your Google Ads account at all times.
- How accurate are AI suggestions?
- Our AI recommendations have a 92% implementation rate among active users, indicating high accuracy and value. Suggestions are based on proven patterns from managing €6M+ in ad spend. Each recommendation includes confidence scores and expected impact estimates.
- What if an AI recommendation is wrong?
- You can reject any recommendation. If you implement a suggestion and see negative results, simply revert the change from your LYRA dashboard or directly in Google Ads. We track recommendation outcomes to improve future suggestions for your account.
- Can I turn off AI features?
- Yes. You can use LYRA purely as a manual optimization tool without AI recommendations. However, AI features are what make LYRA powerful - we recommend starting with AI enabled and adjusting settings based on your comfort level.
- How is your AI different from Google's automated bidding?
- LYRA's AI complements Google's automation. While Google optimizes bids, LYRA optimizes structure: negative keywords, budget allocation, targeting settings, and campaign health. We focus on areas where Google's automation needs human oversight.
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💳Pricing & Billing
- How much does LYRA cost?
- $49/month for unlimited campaigns and ad spend. No setup fees, no per-campaign charges, no hidden costs. One simple price whether you spend $500 or $100,000 per month on Google Ads.
- Is there a free trial?
- Yes! Start with a 7-day free trial with full access to all features. Credit card required to prevent abuse, but you can cancel anytime during the trial with no charge.
- Are there additional fees for more campaigns?
- No. Manage unlimited campaigns at no extra cost. Whether you have 1 campaign or 100, the price remains $49/month.
- Do you charge based on ad spend?
- No. Unlike agencies that charge 10-20% of your ad spend, LYRA charges a flat $49/month regardless of how much you spend on ads. Spend $1,000 or $100,000 - same price.
- Can I cancel anytime?
- Yes. Cancel anytime from your dashboard. No cancellation fees, no questions asked. You'll have access until the end of your current billing period.
- Do you offer refunds?
- We offer a full refund within 7 days of your first payment if you're not satisfied with LYRA. After 7 days, no refunds are provided, but you can cancel to avoid future charges.
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⚙️Technical Questions
- Which browsers does LYRA support?
- LYRA works on all modern browsers: Chrome, Firefox, Safari, and Edge. We recommend using the latest version of your preferred browser for the best experience.
- Can I use LYRA on mobile devices?
- Yes. LYRA is fully responsive and works on mobile phones and tablets. However, we recommend using a desktop for complex optimizations where larger screens provide better visibility.
- Do you have an API?
- Not currently. LYRA is designed as a complete web application for direct use. If you need API access for custom integrations, contact our team to discuss enterprise options.
- Can I integrate LYRA with other tools?
- LYRA works directly with Google Ads through official APIs. For integration with analytics tools, CRM systems, or reporting platforms, contact our team about custom integration options.
- What happens if LYRA has downtime?
- LYRA maintains 98% uptime. If we experience downtime, your Google Ads campaigns continue running normally - LYRA only provides optimization tools and doesn't affect live campaigns. We provide status updates at status.lyrappc.com during any service interruptions.
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Google Ads Integration
- How do you connect to my Google Ads account?
- We use Google's official OAuth authentication system. You click "Connect Google Ads," sign in with your Google account, and grant LYRA permission to manage your ads. The connection is secure and you can revoke access anytime from your Google account settings.
- Can I connect multiple Google Ads accounts?
- Yes. Connect multiple Google Ads accounts to the same LYRA dashboard. Perfect for agencies or businesses managing multiple brands. All accounts are included in your $49/month subscription.
- What Google Ads permissions does LYRA need?
- LYRA requests read and write permissions to manage campaigns, keywords, budgets, and targeting. We only request the minimum permissions needed for optimization features. You maintain full account ownership and can revoke access anytime.
- Will LYRA conflict with my agency's management?
- LYRA can complement agency management by providing additional automation and monitoring. However, if multiple parties make simultaneous changes, conflicts can occur. We recommend clear coordination or using LYRA as your primary management tool.
- Do you support Google Ads Manager Accounts (MCCs)?
- Yes. Connect your MCC to manage all sub-accounts from one LYRA dashboard. Perfect for agencies managing multiple client accounts efficiently.
- What happens if Google Ads updates their API?
- LYRA automatically updates when Google releases API changes. We use Google Ads API v21 (latest version) and maintain compatibility with all official updates. All updates are included free - no maintenance required on your end.
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Still have questions?
Start your 7-day free trial and experience LYRA PPC risk-free. Our support team is here to help.