LYRA vs Traditional Google Ads Agencies
Traditional agencies charge $2,000-5,000/month plus 10-20% of ad spend. That's $24,000-$60,000+ per year. LYRA gives you the same automation and optimization for $49/month while you keep 100% control of your account.
Annual Savings Calculator
How much will you save switching to LYRA?
These calculations use average agency pricing ($2K-5K/month management fee). Many agencies also charge 10-20% of ad spend on top of the monthly fee.
Side-by-Side Comparison
Traditional Agency vs LYRA
| Feature | Traditional Agency | LYRA PPC |
|---|---|---|
Monthly Cost | 💰💰💰 $2,000-5,000/month + 10-20% of ad spend | 💰 $49/month All tools included |
Account Ownership | ❌ They own the account Locked in, hard to leave | ✅ You own 100% Cancel anytime |
Setup Time | ⏰ 2-4 weeks Onboarding meetings | ⚡ 30 seconds Connect and activate |
Transparency | ⚠️ Limited visibility Monthly reports only | ✅ Full transparency Real-time dashboard |
Response Time | ⏰ 24-72 hours For urgent requests | ⚡ Instant Self-service control |
Contract Length | 📝 3-12 months Long-term commitment | ✅ Month-to-month Cancel anytime |
Optimization Speed | ⚠️ Weekly reviews Human-limited capacity | ✅ Daily automation AI-powered analysis |
Communication | ⚠️ Scheduled calls Weekly or bi-weekly | ✅ 24/7 dashboard access No meetings required |
Learning Curve | ✅ Zero They handle everything | ✅ Minimal Point-and-click interface |
Scale Pricing | 📈 Increases with spend More success = higher fees | ✅ Fixed $49/month Spend $1K or $100K |
Being Honest
When should you hire an agency?
We believe in being honest. Agencies make sense in specific scenarios:
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You have zero time: If you literally can't spare 30 minutes to set up automation and prefer to delegate everything, agencies work.
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Complex multi-channel strategy: If you need integrated strategy across Google Ads, Facebook, LinkedIn, TV, radio - agencies provide holistic management.
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You're spending $100K+/month: At enterprise scale, dedicated account management provides strategic value beyond automation.
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Creative services needed: If you need ad copywriting, landing page design, video production - full-service agencies bundle these services.
Our take: For most businesses spending $5K-50K/month on Google Ads, the agency model is overpriced for the value delivered. You're paying for account management time that LYRA automates at 1% of the cost.
Real Businesses
Companies who switched from agencies to LYRA.
Saved $41,400 Per Year
"We were paying an agency $3,500/month for Google Ads management. They did good work, but LYRA delivers the same optimization for $49/month. Saved $41,400 the first year. Used that money to hire a customer service rep instead."
Better Results, 50x Lower Cost
"Agency charged $2,500/month but only checked our account weekly. LYRA optimizes daily with AI. We're getting better results at 1/50th the cost. Plus we finally own our own Google Ads account."
No More Communication Delays
"With agency, I'd email a change request and wait 2-3 days. With LYRA, I make changes instantly. Response time went from days to seconds. And I'm saving $28,800/year vs agency fees."
100% Account Ownership
"Previous agency built the account in their name. When we wanted to leave, they held it hostage. Now we own everything. LYRA gives us automation without lock-in. Game changer."
Ready to save $24K-$60K per year?
Keep 100% control of your Google Ads account. Get the same automation agencies provide at 1/50th the cost. Try LYRA free for 7 days and see why businesses are switching.
No credit card required • Cancel anytime • Keep 100% account ownership