Get more local customers at lower cost.
Stop paying for clicks from people outside your service area. LYRA's AI identifies and blocks locations you don't serve, search terms with no local intent, and placements that waste your local advertising budget.
Local Service Challenges
Google Ads problems unique to local businesses.
Clicks from Outside Service Area
Google shows your ads to people miles outside your service radius. You pay for calls and form fills from customers you literally cannot serve due to distance.
Information Seekers Waste Budget
Searches for "how to", "DIY", "cost", "salary" attract people who want to do it themselves or are job hunting - not hiring your service.
Accidental Mobile App Clicks
Your local service ads appear in mobile games and apps where accidental clicks are common. These never convert into actual service calls or appointments.
Job Seekers Click Your Ads
People searching for employment in your industry ("plumber jobs", "electrician hiring") click your ads looking for work, not to hire your services.
Can't Afford Agency Fees
Local marketing agencies charge $1,500-3,500/month for Google Ads management - that's $18,000-42,000 per year. Those costs eat into your profit margins significantly.
No Time for Daily Management
You're busy serving customers, managing technicians, and running your business. Google Ads optimization requires daily attention you simply don't have.
LYRA Tools for Local Services
Which tools work best for local businesses?
All LYRA tools are included in your $49/month subscription. These 4 deliver the biggest impact for local service businesses.
Location Exclusion Manager
Automatically exclude locations outside your service radius. Stop paying for clicks from people you can't serve due to distance.
Negative Keywords Manager
Block DIY searches, job seekers, and price shoppers automatically. Focus budget on customers ready to hire your service.
Mobile App Category Exclusion
Exclude gaming and entertainment apps where accidental clicks waste budget. People don't hire plumbers while playing Candy Crush.
Campaign Health Monitor
Track all campaign changes automatically. Know when budgets shift, ads get paused, or targeting changes - critical for consistent lead flow.
Ready to get more local customers?
Start your 7-day free trial. Connect your Google Ads account in 30 seconds and see recommendations within minutes.