For local services

Get more local customers at lower cost

Lyra blocks clicks from outside your service area, blocks DIY/job-seeker/price-shopper searches, and excludes mobile games — focusing your budget on prospects who can actually become customers.

Stop paying for clicks from people outside your service area. Lyra's AI identifies and blocks locations you don't serve, search terms with no local intent, and placements that waste your local advertising budget.

Common challenges

Clicks from outside service area

Google shows your ads to people miles outside your service radius. You pay for calls and form fills from customers you literally cannot serve due to distance. → Location Exclusion Manager solves this.

Information seekers waste budget

Searches for 'how to', 'DIY', 'cost', 'salary' attract people who want to do it themselves or are job hunting — not hiring your service. → Negative Keywords Manager solves this.

Accidental mobile app clicks

Your local service ads appear in mobile games and apps where accidental clicks are common. These never convert into actual service calls or appointments. → Mobile App Exclusion solves this.

Job seekers click your ads

People searching for employment in your industry ('plumber jobs', 'electrician hiring') click your ads looking for work, not to hire your services. → AI blocks employment searches.

Can't afford agency fees

Local marketing agencies charge $1,500-3,500/month for Google Ads management — that's $18,000-42,000 per year. Those costs eat into your profit margins significantly. → Lyra costs $49/month.

No time for daily management

You're busy serving customers, managing technicians, and running your business. Google Ads optimization requires daily attention you simply don't have. → Lyra automates everything.

Tools that work best for this industry

Top priority for local services

Location Exclusion Manager

Automatically exclude locations outside your service radius. Stop paying for clicks from people you can't serve due to distance.

  • ✓ Blocks locations beyond service area
  • ✓ Excludes low-converting neighborhoods
  • ✓ Focus budget on best local areas

Filter wrong intent

Negative Keywords Manager

Block DIY searches, job seekers, and price shoppers automatically. Focus budget on customers ready to hire your service.

  • ✓ Blocks 'DIY', 'how to', 'tutorial' searches
  • ✓ Excludes 'jobs', 'careers', 'salary' searches
  • ✓ Filters price-only shoppers ('cheap', 'free quote')

Block accidental clicks

Mobile App Category Exclusion

Exclude gaming and entertainment apps where accidental clicks waste budget. People don't hire plumbers while playing mobile games.

  • ✓ Blocks mobile game placements
  • ✓ Prevents accidental clicks
  • ✓ Improves click quality significantly

Lead-flow protection

Campaign Health Monitor

Track all campaign changes automatically. Know when budgets shift, ads get paused, or targeting changes — critical for consistent lead flow.

  • ✓ Real-time change alerts
  • ✓ Prevents accidental pauses that stop calls
  • ✓ Tracks budget changes across campaigns

Start your 14-day free trial. Connect your Google Ads account in 30 seconds and see recommendations within minutes.

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