Generate qualified leads and trial signups at scale.
Stop paying for unqualified clicks from tire-kickers and job seekers. LYRA's AI identifies and blocks low-intent searches, locations with no business customers, and placements that never convert - focusing your budget on qualified leads.
SaaS & B2B Challenges
Google Ads problems unique to SaaS companies.
Job Seekers Waste Your Budget
Google shows your ads to people searching for jobs at your company, not customers looking for your solution. You pay for clicks that have zero chance of becoming customers.
Free Trial Seekers Never Convert
Searches with "free", "open source", or "alternative" attract users who will never pay for your SaaS. These clicks inflate your costs while delivering zero qualified leads.
Information Seekers Drain Budget
Users searching for tutorials, guides, and how-to articles click your ads but have no intent to purchase. They're researching, not buying - yet you pay for every click.
Mobile App Placements Waste Money
Your B2B ads appear in mobile games and apps where accidental clicks are common. Business decision-makers don't research SaaS tools while playing mobile games.
High Cost Per Acquisition
Agencies charge $3,000-7,000/month for B2B lead generation management - that's $36,000-84,000 per year. Those costs eat into your customer acquisition budget dramatically.
Wrong Geographic Targeting
If you serve specific markets or industries, you're wasting budget on locations where your solution doesn't apply or competitors dominate completely.
LYRA Tools for SaaS & B2B
Which tools work best for SaaS companies?
All LYRA tools are included in your $49/month subscription. These 4 deliver the biggest impact for SaaS and B2B lead generation.
Negative Keywords Manager
Automatically blocks job seekers, free seekers, and information-only searches. Focus your budget on qualified leads with buying intent.
Location Exclusion Manager
Identify and exclude locations that don't match your target market, have low conversion rates, or high competition that drives costs up.
Mobile App Category Exclusion
Exclude mobile game and entertainment app placements. B2B decision-makers don't research enterprise software while gaming.
Campaign Health Monitor
Track changes across all campaigns instantly. Know when budgets change, ads get paused, or targeting shifts - critical for SaaS lead flow.
Ready to reduce your cost per acquisition?
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