Block Low-Quality Ad Placements
Production ReadyBlock low-quality app placements at scale.
Automatically exclude all 300+ mobile app categories from Google Ads accounts. Production-ready google ads management tool with business type intelligence and comprehensive drift protection. Part of LYRA's google ads management software suite.
How It Works
Complete mobile app protection in 3 steps.
Set up once, protect forever. Automatically exclude all mobile app categories with intelligent business type filtering and continuous drift protection.
Choose Business Type
Select lead generation, e-commerce, or custom filtering. Our intelligent system automatically selects appropriate exclusions based on your business model and campaign goals.
Automatic Application
All 300+ mobile app categories are automatically excluded at account level. Exclusions apply to all current and future campaigns without manual configuration.
Drift Protection
30-day verification cycles automatically detect and restore accidentally removed exclusions. Continuous monitoring ensures your protection never fails.
Production Capabilities
Built for enterprise-scale mobile app protection.
Complete implementation ready for deployment. All features tested and validated for production use with comprehensive monitoring and automation.
Technical Features
Business Intelligence
Key Features
Everything you need for mobile app protection.
Smart Category Filtering
Automatically select appropriate exclusions based on your business type. Lead generation and e-commerce filtering built-in, with custom category support for advanced users. Intelligent system reduces manual research time by 95%.
Universal Coverage
Exclusions applied at account level automatically protect all current and future campaigns. No manual configuration needed - complete protection from day one. Perfect for agencies managing multiple client accounts.
Automatic Restoration
30-day verification cycles detect and restore accidentally removed exclusions. Comprehensive monitoring ensures your protection never fails. Professional audit trails support compliance documentation and team accountability.
Real-Time Integration
Direct integration with Google Ads API v20 for comprehensive category management across all mobile app inventory. Lightning-fast execution ensures minimal API quota usage while maintaining complete coverage.
Comparison
Manual Checking vs Custom Scripts vs Mobile App Category Exclusion
See how automated mobile app protection compares to manual checking and custom scripts.
| Feature | Manual Checking | Custom Scripts | Mobile App Exclusion |
|---|---|---|---|
| Category Coverage | ❌ Manual per account | ⚠️ Single account focus | ✅ 300+ categories |
| Automation Level | ❌ Fully manual | ⚠️ Script maintenance | ✅ 100% automated |
| Drift Protection | ❌ No monitoring | ⚠️ Custom alerts | ✅ Auto-restore |
| Business Intelligence | ❌ Manual research | ⚠️ Basic filtering | ✅ Smart filtering |
| Monthly Cost | 💰💰💰 Staff time | 💰💰 Dev time + maintenance | 💰 $49/month |
| Technical Skills Required | ❌ Google Ads expertise | ⚠️ Programming skills | ✅ No skills needed |
| Ongoing Maintenance | ❌ Weekly manual work | ⚠️ Script updates & fixes | ✅ Zero maintenance |
| Error Rate | ❌ Human mistakes | ⚠️ Code bugs possible | ✅ API-validated |
| New Category Updates | ❌ Must research manually | ⚠️ Script needs updating | ✅ Automatic updates |
| Category Coverage Completeness | ❌ Partial - miss categories | ⚠️ Script-dependent | ✅ 300+ guaranteed |
| Verification Process | ❌ No automatic checking | ⚠️ Custom implementation | ✅ 30-day verification |
Customer Success
Trusted by performance marketers and agencies.
“Mobile App Category Exclusion eliminated all our wasted spend on mobile app inventory. The business type intelligence automatically selected the perfect exclusions for our lead generation campaigns.”
Frequently Asked Questions
Everything you need to know about Mobile App Category Exclusion.
Technical Questions
Q:How many mobile app categories are excluded?
All 300+ mobile app categories available in Google Ads API v20 are automatically excluded. This includes games, entertainment, productivity, social, and all other app category types.
Q:Are exclusions applied at account or campaign level?
Exclusions are applied at account level, which means they automatically protect all current and future campaigns without requiring manual configuration for each campaign.
Q:What is drift protection and how does it work?
Drift protection runs verification cycles every 30 days to detect accidentally removed exclusions and automatically restore them. This ensures your protection never fails.
Business Questions
Q:What’s the difference between business type filtering?
Lead generation filtering excludes all app categories for maximum protection. E-commerce filtering may allow certain shopping-related apps. Custom filtering lets you specify exact categories to exclude.
Q:Will this affect my campaign performance immediately?
Yes, exclusions take effect immediately and prevent ad spend on mobile app inventory. You may see improved cost-per-acquisition as budget focuses on higher-quality placements.
Q:Can I remove specific exclusions if needed?
Yes, you can manually remove specific exclusions in Google Ads if your business benefits from certain app categories. The tool will respect manual overrides during verification cycles.
Setup & Configuration
Q:How long does initial setup take?
Initial setup takes about 5 minutes. Simply select your business type (lead generation, e-commerce, or custom) and the tool handles everything else automatically.
Q:Is this tool ready for production use?
Yes, Mobile App Category Exclusion v1.0.0 is production-ready with all 4 development phases complete. Full admin monitoring, queue integration, and comprehensive testing completed.
Q:What happens during the free trial?
During the 7-day free trial, you get full access to configure the tool, apply exclusions, and see the drift protection system in action with your actual Google Ads accounts.
Why Mobile App Protection Matters
Mobile app inventory often delivers poor ROI for most advertisers.
Automatic exclusion application focuses your budget on higher-quality placements. Business type intelligence ensures optimal protection for your specific campaigns.
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