Frequently asked questions
Updated:
Getting Started
How do I get started with Lyra?
Sign up for a 14-day free trial, connect your Google Ads account with one-click OAuth authentication, and Lyra will immediately start analyzing your campaigns. You'll see your first recommendations within minutes.
Do I need technical knowledge to use Lyra?
No technical knowledge required. Lyra is designed for business owners who don't want to work with code, scripts, or complex technical setup. If you can navigate your Google Ads account, you can use Lyra.
How long does setup take?
Setup takes approximately 30 seconds. Simply connect your Google Ads account through secure OAuth authentication, and Lyra starts working immediately. No API keys, no scripts, no manual configuration required.
Can I use Lyra if I'm new to Google Ads?
Yes. Lyra explains recommendations in plain English, and every optimization includes clear reasoning for why it's beneficial for your campaigns.
Is Lyra a Google Ads management software or tool?
Lyra is a comprehensive Google Ads management platform that includes 10 specialized tools: campaign health analysis, search terms management, PMax asset diagnostics, AI intelligence, and more — all in one subscription.
Do I need to install anything?
No installation needed. Lyra is cloud-based and works directly in your web browser. Access your account from any device, anywhere.
Data & Privacy
What data does Lyra access from my Google Ads account?
Lyra accesses campaign performance metrics, search terms, keywords, ad groups, budgets, and targeting settings. We never access billing information or payment methods.
How is my data stored and protected?
Your data is encrypted in transit (TLS 1.3) and at rest (AES-256). We store only the minimum data necessary to provide optimization services. All data is stored in secure, SOC 2 compliant data centers.
Do you share my data with third parties?
No. We never sell, rent, or share your Google Ads data with third parties. Your campaign data, performance metrics, and optimization settings remain completely private. We only use aggregated, anonymized statistics for platform improvements.
Is my Google Ads data secure?
Yes. We use encrypted connections, secure authentication via Google OAuth, and regular security audits. Your Google Ads account credentials are never stored — we only use secure OAuth tokens.
Can you see my customer data or conversion details?
We can see conversion counts and values to measure campaign performance, but we cannot see personally identifiable customer information. We only access aggregated conversion metrics.
How do you handle GDPR and data compliance?
Lyra is GDPR compliant. We provide data processing agreements (DPA), honor data deletion requests within 30 days, and only process data necessary for service delivery. European customers' data stays in EU data centers.
Can I export my data?
Yes. You can export all your optimization history, recommendation logs, and performance data at any time from your dashboard.
What happens to my data if I cancel?
If you cancel, we retain your data for 30 days to allow easy account reactivation. After 30 days, all your data is permanently deleted unless you request earlier deletion.
AI & Automation
How does Lyra's AI work?
Lyra analyzes your campaign performance data, search terms, and industry patterns to identify optimization opportunities. It uses models trained on EUR 6M+ in Google Ads spend across multiple industries to provide recommendations proven to improve performance.
What data trains the AI?
Lyra's AI is trained on aggregated, anonymized data from campaigns across multiple industries. Your specific campaign data is used only to generate your personalized recommendations and never to train models for other users without your consent.
Can I control what the AI recommends?
Yes. Set preferences for aggressive vs conservative optimization, exclude specific keywords or locations, and customize recommendation thresholds. Lyra adapts to your management style.
Does AI make changes automatically to my campaigns?
No. Lyra never makes changes without your approval. Every optimization is presented as a recommendation that you review and approve before implementation. You maintain full control at all times.
How accurate are AI suggestions?
Suggestions are based on patterns from managing EUR 6M+ in ad spend. Each recommendation includes reasoning and expected impact. You can accept, reject, or modify any suggestion.
What if an AI recommendation is wrong?
You can reject any recommendation. If you implement a suggestion and see negative results, revert the change from your Lyra dashboard or directly in Google Ads. We track outcomes to improve future suggestions.
Can I turn off AI features?
Yes. You can use Lyra purely as a manual optimization tool without AI recommendations.
How is your AI different from Google's automated bidding?
Lyra complements Google's automation. While Google optimizes bids, Lyra optimizes structure: negative keywords, budget allocation, targeting settings, and campaign health. We focus on areas where Google's automation needs human oversight.
Pricing & Billing
How much does Lyra cost?
$49/month for unlimited campaigns and ad spend. No setup fees, no per-campaign charges, no hidden costs.
Is there a free trial?
Yes. Start with a 14-day free trial with full access to all features. Credit card required, but you can cancel anytime during the trial with no charge.
Are there additional fees for more campaigns?
No. Manage unlimited campaigns at no extra cost. Whether you have 1 campaign or 100, the price remains $49/month.
Do you charge based on ad spend?
No. Lyra charges a flat $49/month regardless of how much you spend on ads.
Can I cancel anytime?
Yes. Cancel anytime from your dashboard. No cancellation fees, no questions asked. You'll have access until the end of your current billing period.
Do you offer refunds?
We offer a full refund within 14 days of your first payment if you're not satisfied. After 14 days, no refunds are provided, but you can cancel to avoid future charges.
Technical Questions
Which browsers does Lyra support?
Chrome, Firefox, Safari, and Edge. We recommend using the latest version.
Can I use Lyra on mobile devices?
Yes. Lyra is fully responsive. We recommend desktop for complex optimizations where larger screens provide better visibility.
Do you have an API?
Not currently. Lyra is designed as a complete web application. Contact our team to discuss enterprise options.
Can I integrate Lyra with other tools?
Lyra works directly with Google Ads through official APIs. For custom integrations, contact our team.
What happens if Lyra has downtime?
Lyra maintains 98% uptime. During downtime, your Google Ads campaigns continue running normally — Lyra only provides optimization tools and doesn't affect live campaigns.
Google Ads Integration
How do you connect to my Google Ads account?
We use Google's official OAuth authentication. You click 'Connect Google Ads,' sign in with your Google account, and grant Lyra permission. The connection is secure and you can revoke access anytime.
Can I connect multiple Google Ads accounts?
Yes. Connect multiple accounts to one Lyra dashboard. All accounts are included in your $49/month subscription.
What Google Ads permissions does Lyra need?
Lyra requests the minimum permissions needed: read and write access for campaigns, keywords, budgets, and targeting. You maintain full ownership and can revoke access anytime.
Will Lyra conflict with my agency's management?
Lyra can complement agency work by providing additional monitoring. However, if multiple parties make simultaneous changes, conflicts can occur. We recommend coordination or using Lyra as your primary tool.
Do you support Google Ads Manager Accounts (MCCs)?
Yes. Connect your MCC to manage all sub-accounts from one Lyra dashboard.
What happens if Google Ads updates their API?
Lyra automatically updates when Google releases API changes. All updates are included free — no maintenance required on your end.
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