Seven years running a performance agency from near Venice, Italy. Ninety-four Google Ads accounts, three million in spend, four people on the ops desk. Lyra is what we built when the tools we needed didn't exist.
We tried every tool on the market first. Scripts, sheets, dashboards, "AI" wrappers. None of them solved the whole picture, and most solved one problem while creating two. So we built the thing ourselves.
We started a performance agency near Venice in 2016. By 2022 we were running ninety-four Google Ads accounts across retail, SaaS, and local service — roughly three million a year in active spend, four people handling every deliverable.
The workload compounded. The tools didn't. By 2023 our Monday standup had become a literal reading of "who has what tab open." That's when the punch list started.
Sheets, scripts, three bid managers, two reporting platforms, two "AI assistants." Most paid. Zero kept.
The only product rule we've ever held. Nineteen tools passed that test in eighteen months of building. Hundreds more didn't.
Replaced a forty-tab Google Sheet that took six hours to rebuild every Monday. We used it internally for three months before anyone outside the agency saw it.
Tool 01 of 18 · internal-only for 90 daysThen three more. We realized we'd stopped building an internal tool and started building a product. Pricing got set at a level a freelancer could afford, and stayed there.
Q3 2024 · +7 teams onboardedWe didn't want a dashboard.
We wanted the hour back.
Nineteen tools, one URL, fourteen-day trial with no charge until day fifteen.
Principles are easy to write and hard to ship. These three have decided every product argument we've had in the last two years — worth stating out loud so you can hold us to them.
Every recommendation Lyra makes is traceable to the account, the campaign, the conversion event. No black boxes. Ask why, get a real answer.
Every tool, every workflow, every integration in every plan. No "contact sales" for the useful stuff. $49/month buys the whole workbench.
Lyra's AI learns from every optimization across every account. The changelog is public. The rollouts are gradual. No silent rollbacks.
If yours isn't here, our team replies to support emails personally — usually within a working day, sometimes faster.