15 field guides written by the four operators who use LYRA daily. Every step has a screenshot, an expected result, and the number we look for when it works.
You already run Google Ads and want to find the wasted 20%. Start here for audit checklists, Performance Max tuning, and negative keyword systems.
Brand-new to Google Ads and need a structured start. Account setup, first Search campaign, conversion tracking, and how to read the dashboard in the first 30 days.
You run 5–50 accounts and need systems that scale. Multi-account audits, reporting cadences, and how to spot the one metric that matters across a portfolio.
A systematic 30-minute Google Ads account audit covering campaign structure, Quality Scores, search terms, and budget efficiency.
Five guides for accounts that are already running. Start with the audit, then close the gaps step by step.
Learn how to automate Google Ads optimization with step-by-step instructions for what to automate vs. not, rules, scripts, AI tools, and guardrails.
Learn how to create Google Ads client reports with step-by-step instructions for report structure, KPI selection, narrative writing, and automation.
Learn how to manage multiple Google Ads accounts with step-by-step instructions for MCC structure, standardized processes, automation, and prioritization.
The advanced topics — Performance Max, audience signals, conversion tracking — broken into manageable, hands-on steps.
Learn how to optimize Performance Max campaigns with step-by-step instructions for asset groups, audience signals, search themes, URL expansion, and asset quality.
Learn how to set up budget pacing for Google Ads with step-by-step instructions for daily and monthly pacing, conversion lag, shared budgets, and automated rules.
Learn how to use audience signals in Performance Max campaigns with step-by-step instructions for signal types, first-party data, custom segments, and intent signals.
Everything in the library, organized into three guided progressions. Finish a track and you've done more structured Google Ads training than 90% of the people running accounts full-time.
Find the wasted 20% in an existing account. Audits, Performance Max tuning, bidding, weekly review cadence.
Performance Max, audience signals, automation. The deep playbooks for advertisers ready to push past the basics.
Run five to fifty accounts without losing your Tuesdays. Multi-account audits, reporting systems, portfolio health.
14-day free trial. All 18 tools included. No credit card charged until your trial ends.