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Case Studies
Proof, not
Proof, not
promises.
Twenty-five cases, 3 industries, one toolset. Every number is extracted from a real LYRA-managed Google Ads account and reported alongside the exact size band and timeframe.
Cases published25
Avg primary lift+28%
Industries3
Size bands3
Filter
Featured · 90 days
FB
Food & Beverage E-commerce: 394% Conversion Growth on a Professional Budget
A Food & Beverage e-commerce account grew conversions from 270 to 1,333 and reduced CPA by 47% across a 90-day window.
Professional tier · 90 days
Read the full case
Results · 90 days
+394.0%
Conversion Volume Growth · 1,332.79
$29.37 (-47.3%)
CPA
2.80x (+65.7%)
ROAS
$109,541
Conversion Value
Recent cases.
Showing 6 of 25 · sorted by improvementFE
Fashion E-commerce: 328% Conversion Growth Through Methodology Consistency
A Fashion & Apparel e-commerce account grew conversions by 328% and reduced CPA by 24% over 90 days through a disciplined optimization cadence.
Headline
+327.9%
Conversion Volume Growth.
CPA$147.29 (-23.5%)
ROAS3.21x (+34.3%)
Conversion Value$144,221
Timeframe90 days
SE
Multi-Language E-commerce Account: ROAS Nearly Tripled in 90 Days
A scale-tier multi-language e-commerce account lifted ROAS from 1.10x to 3.18x and reduced CPA by 35% over 90 days.
Headline
+189.1%
ROAS.
CPA$149.64 (-35.1%)
Conversions53.93 (+52.9%)
Conversion Value$25,624
Timeframe90 days
FV
Fashion E-commerce: Conversions Doubled While CPA Dropped 29%
A professional Fashion & Apparel account grew conversions from 724 to 1,519 (+110%) while reducing CPA by 29% over 90 days.
Headline
+109.9%
Conversion Volume.
CPA$11.64 (-28.9%)
ROAS3.26x (+28.9%)
Conversion Value$57,618
Timeframe90 days
HB
Health & Beauty E-commerce: Conversions Doubled While Maintaining Near-$12 CPA
A scale-tier Health & Beauty e-commerce account doubled conversion volume and lifted ROAS 25% over a 90-day window.
Headline
+101.7%
Conversion Volume.
CPA$12.30 (-9.5%)
ROAS3.62x (+25.3%)
Conversion Value$19,819
Timeframe90 days
TS
How a Tech & SaaS E-commerce Account Reduced CPA by 83% in a Single Quarter
A professional-tier Technology & SaaS e-commerce account reduced CPA from $175.85 to $29.82 and grew conversions by 808% over 90 days.
Headline
-83.0%
CPA Reduction.
ROAS10.99x (+488%)
Conversions491 (+808%)
Conversion Value$160,995
Timeframe90 days
PE
Professional E-commerce: CPA Down 33%, ROAS Up 74% on Flat Spend
A professional e-commerce account lifted ROAS from 3.15x to 5.48x and grew conversions 52% on essentially flat spend.
Headline
+74.0%
ROAS.
CPA$21.28 (-33.5%)
Conversions744.27 (+52.0%)
Conversion Value$86,870
Timeframe90 days
FB
The problem
A professional-tier e-commerce retailer in the Food & Beverage vertical grew conversion volume from 269.79 to 1,332.79 (+394.0%) and reduced cost-per-acquisition from $55.69 to $29.37 (-47.3%) over a 90-day optimization window, while scaling spend from $15,024 to $39,150 as efficiency headroom opened up.
The fix
A Food & Beverage e-commerce account operating at a $7,000 monthly budget grew conversions from 269.79 to 1,332.79 (+394%), reduced CPA from $55.69 to $29.37 (-47%), and lifted ROAS from 1.69x to 2.80x over a 90-day optimization window.
Conversion Volume Growth
+394.0%
Measured over 90 days. Primary benchmark: 1,332.79.
CPA
$29.37 (-47.3%)
Reported alongside the primary metric.
ROAS
2.80x (+65.7%)
Reported alongside the primary metric.
Conversion Value
$109,541
Reported alongside the primary metric.
Read the full case
Full methodology, the exact Lyra tools used, and the week-by-week numbers are on the case page. Open the full write-up →
The rest of the ledger.
Every case we've published, sorted newest first. Each one links to the full write-up with methodology, screenshots, and the exact LYRA tools used.
Client
Sector
Headline
Primary value
SE
Scale · Ecommerce90 days
E-commerce · Scale tier
-71.6%CPA Reduction
$116.94primary value
LG
Lead · Gen90 days
Lead Generation · Scale tier
-64.3%CPA Reduction
$63.45primary value
HG
Home · Garden90 days
E-commerce · Professional tier
+60.7%ROAS
8.29xprimary value
SE
Scale · Ecommerce90 days
E-commerce · Scale tier
+59.3%ROAS
10.32xprimary value
LG
Lead · Gen90 days
Lead Generation · Scale tier
-58.5%CPA Reduction
$17.30primary value
LG
Lead · Gen90 days
Lead Generation · Scale tier
-57.6%CPA Reduction
$17.75primary value
HB
Health · Beauty90 days
E-commerce · Scale tier
-49.1%CPA Reduction
$10.31primary value
HG
Home · Garden90 days
Hybrid · Scale tier
-46.5%CPA Reduction
$109.18primary value
EE
Enterprise · Ecommerce90 days
E-commerce · Enterprise tier
-45.7%CPA Reduction
$105.36primary value
TS
Tech · Saas90 days
E-commerce · Professional tier
+43.0%ROAS
11.93xprimary value
HB
Health · Beauty90 days
E-commerce · Professional tier
-41.6%CPA Reduction
$48.17primary value
LG
Lead · Gen90 days
Lead Generation · Enterprise tier
-41.0%CPA Reduction
$62.15primary value
HB
Health · Beauty90 days
E-commerce · Scale tier
+40.8%ROAS
12.29xprimary value
FE
Fashion · Ecommerce90 days
E-commerce · Professional tier
-34.5%CPA Reduction
$7.76primary value
ET
Education · Training90 days
E-commerce · Scale tier
-33.3%CPA Reduction
$43.42primary value
EH
Enterprise · Home90 days
E-commerce · Enterprise tier
-32.7%CPA Reduction
$28.06primary value
LG
Lead · Gen90 days
Lead Generation · Professional tier
-29.3%CPA Reduction
$459.96primary value
LG
Lead · Gen90 days
Lead Generation · Professional tier
-20.9%CPA Reduction
$55.20primary value
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