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Pricing · the ledger

The price of sprawl,
vs. one flat line.

Competitors bolt on charges for scripts, alerts, reporting, diagnostics. Lyra draws a single line — $49 covers one Google Ads account, one operator, all 18 tools. Here's what the other column usually looks like.

Typical PPC stack → Lyra, all-inclusive
Bid-script marketplace · ~$30/mo AI bid recommendations
Change-alert tooling · ~$20/mo Change History Alerts
Reporting add-on · ~$40/mo Automated Reporting
Negative-kw workflow · ~$15/mo Search-terms manager
PMax diagnostics · ~$25/mo PMax diagnostics
Stack total: ~$130+/mo Lyra: $49/mo · all in

One line item.
All eighteen tools.

Every line below costs $0 extra. If a line charges separately somewhere else, it's already in your bill here.
Lyra Pro
All Inclusive
$49
per month,
Billed monthly · cancel anytime
Subscription (1 account, 1 operator)$49/mo
Add-ons$0
Setup fee$0
Cancellation fee$0
Trial charge (first 14 days)–$0
You pay$49/mo
Start 14-day free trial
No card charged until day 15 · cancel anytime

Included — eighteen tools, zero add-onsall ✓

01AI Advisorincl.
02AI Bid Optimization Engineincl.
03Campaign Health Analyzerincl.
04PMax Asset Diagnosticsincl.
05Account Diaryincl.
06Budget Pacing Optimizerincl.
07Campaign Creatorincl.
08Search Terms Managementincl.
09Automated Reportingincl.
10Competitor Intelligenceincl.
11Data Sync Engineincl.
12GTM Managerincl.
13Location Performance Intelligenceincl.
14Performance Labelizerincl.
15Auto-Apply Guardincl.
16Change History Alertincl.
17Location Exclusion Managerincl.
18Mobile App Category Exclusionincl.
Across 94 accounts · $3M managed
Same bill: $49/mo
Onboarding
14 days free
Equally important

What isn't on the bill.

A flat price only works if the edges are clean. There are no hidden lines under the ledger — no plan tiers, no add-ons, no usage meters, no mandatory call. The six items below are explicitly not charged for, ever.

×
No tiered plans

Lyra Pro is the only plan. No Starter, no Pro, no Enterprise — same $49 buys the same product everyone else gets.

×
No add-ons

All 18 tools from day one. Nothing locked behind "upgrade to unlock" modals or per-feature paywalls.

×
No setup fee

Self-serve onboarding. Connect via OAuth, first sync runs in minutes.

×
No sales call required

No demo gate, no quote form. Trial starts the moment you sign up.

×
No multi-year lock-in

Monthly cancels anytime. Annual is a price discount (~2 months free), not a contract you can't exit.

×
No usage metering

We don't bill per AI run, per sync call, or per report. Use every tool as much as the work requires.

Category comparison

What you actually pay for one account.

Lyra is $49 per Google Ads account, all 18 tools included. Enterprise platforms charge $400+ for the same scope, plus seat surcharges and feature gates. Script marketplaces nickel-and-dime per add-on. Spreadsheets are free until the ops time isn't. This is the matrix your finance team will build anyway — so we built it first.

Per Google Ads account managed Enterprise platform Script marketplace Spreadsheets Lyra PPC
Monthly list price $400 – $900 $0 base $0 $49 flat
Per-seat yes · $80–150 yes · per script n/a 1 included
Per-account tiered yes n/a 1 per subscription
Add-on for alerts & reporting yes yes build it included
Setup fee common no no none
Contract length annual monthly n/a monthly or annual
Cancel anytime after term yes yes yes
Ranges reflect publicly-listed prices across the category · not a Lyra benchmark. Verify current pricing with each vendor.

However your account looks,
one line still fits.

Common shapes · 3 contexts
⌂
In-house marketerBrand side · runs the campaigns
"Is this overkill for one account?"

No. Two of the most expensive in-house failure modes — unauthorized auto-apply changes, and Google-rep suggestions applied silently — are caught by Change History Alert and Auto-Apply Guard. Both are in the $49.

<1 hour To detect a silent edit
1
Freelance / consultantIndependent · one client at a time
"Is this overkill for my stack?"

If you were going to cobble alerts, reporting and negative-keyword workflows from scripts and sheets, Lyra replaces the stack for less than any single add-on. Each client account gets its own subscription — clean, isolated, transferable.

2 hrs/wk Ops reclaimed per account
+
Need a second account or seat?Honest answer below
"What if I run more than one account, or need more than one seat?"

Each $49 subscription covers one Google Ads account and one operator. Adding accounts or seats means adding subscriptions — billed linearly at $49 each. No volume discounts yet, but no surprise multipliers either.

$49 each Linear · predictable
Trial mechanics

14 days. No surprise on day 15.

The trial contract stated plainly. No charge inside the trial window, an explicit prompt before the first bill, and the exact amount written on the page you're looking at. No auto-escalation to a hidden higher tier — there isn't one.

Same ledger $49/mo or $490/yr · flat
Day 01Sign-up · OAuth connect
Full access opens immediately.
All 18 tools unlock on day 1. Connect your Google Ads account via OAuth — we never store your credentials, and access is revocable from your Google Ads settings at any point.
  • $0 charged
  • All 18 tools
  • Read-only by default
Day 02 – 13Trial window · full use
Usage caps at 20% of plan allowance.
Chat with the AI Agent, run diagnostics, pull reports — everything is on. The only soft cap is AI Agent usage, which sits at 20% of the plan's monthly allowance so the trial can't be used to burn through a whole month's work before billing.
  • 100 agent msgs
  • 2 campaigns created
  • 6 reports
Day 14Last free day
Explicit email · change or cancel.
On day 13 you'll receive an email that names the exact next charge ($49 or $490, depending on what you chose). One click to cancel from the portal — everything stays connected, no data is deleted if you come back.
  • Advance email
  • 1-click cancel
  • No data loss
Day 15First billing cycle
$49/mo. Full caps. Same 18 tools.
Caps lift to the monthly plan allowance. If you chose annual, the single $490 charge posts and unlocks the full year. No feature unlocks "after onboarding" — what you trialed is what you paid for.
  • Full 500 agent msgs
  • Full 30 reports
  • Same $49
Trusted by Google Ads professionals
Operator notes · tested on 94 accounts

Built and tested on 94 real accounts.

Lyra was developed from hands-on experience managing real Google Ads accounts for businesses across multiple industries. These are operator notes — the pattern replaces with real testimonials as they arrive.

"The Campaign Health Analyzer alone saves me two hours per account each week."

Instead of manually pulling Quality Score data and cross-referencing performance metrics, Lyra surfaces the exact issues I need to address. The severity labels help me prioritize across 15 accounts without second-guessing.

MB
Marco Bellini Senior PPC Strategist · 15 accounts
"Change History Alerts caught an unauthorized auto-apply that would have cost thousands."

A client's Google rep enabled auto-apply recommendations without telling us. Lyra flagged it within the hour. That single alert paid for the entire platform many times over.

SC
Sarah Chen Head of Paid Media · in-house team
"The AI suggestions are grounded in actual data, not generic best practices."

What sets Lyra apart is that the recommendations come from analyzing our specific account performance. The pattern learning system has noticeably improved the relevance of suggestions over the past few months.

JW
James Whitfield Account Manager · multi-industry
FAQ · six answers

Frequently asked questions.

Common questions about Lyra, pricing, integrations, and getting started with your Google Ads optimization.

01What is Lyra?
Lyra is an AI-powered Google Ads optimization platform that provides 18 tools for campaign analysis, bid optimization, negative keyword management, and automated protection. Built from real agency experience managing 60+ accounts, it combines AI intelligence with practical PPC workflow automation.
02How does the 14-day free trial work?
Sign up with your Google account, add your payment method, and get full access to all features for 14 days. You will not be charged until the trial ends, and you can cancel anytime from your account settings.
03How does Lyra access my Google Ads account?
Lyra connects to your Google Ads account through a secure Manager Account link. You authorize the connection through Google's OAuth process, and you can revoke access at any time from your Google Ads settings.
04Is my data secure?
Yes. Lyra uses Google OAuth for authentication, encrypts all data in transit, and isolates customer data at the database level. We never store your Google Ads credentials directly.
05Can I manage multiple Google Ads accounts?
Each Lyra subscription is scoped to one Google Ads account and one operator. If you need to manage multiple accounts, you add a subscription per account at $49 each — billed linearly, no volume discounts yet, no surprise multipliers either.
06What happens after the trial ends?
Your subscription automatically converts to $49 per month. You can cancel or manage your billing anytime through your account settings. All your data and configurations are preserved.