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Reports & Benchmarks

Real data, from ninety-four
live accounts.

We aggregate anonymized performance data from the Google Ads accounts we manage on the LYRA platform. No vendor surveys, no modeled panels — only what we observe in production. The first edition covers June 2025 through April 2026.

Report published1
Accounts sampled94
Median read23 min
Latest · April 2026

Google Ads Optimization Trends — 94 accounts, 2025–2026.

Aggregate performance data from 94 Google Ads accounts managing $3.01M in ad spend between June 17, 2025 and April 9, 2026. Bidding strategy comparisons, channel benchmarks, and vertical insights — all from live accounts, not third-party panels.

94 accounts $3.01M spend 522 campaigns 9.7 months
Read the full report
What's inside 11 sections · web edition
02The aggregate picturePlatform-wide totals across the 94-account sample.→
03Channel performanceSearch vs Performance Max — what each delivered.→
04Bidding strategy effectivenessMaximize Conversion Value vs Maximize Conversions vs Target ROAS.→
05Business model benchmarksE-commerce vs lead generation, with budget-tier breakdowns.→
07Industry spotlightsPer-vertical performance where sample size supports a callout.→
10Methodology & limitationsSample, anonymization, and what this report doesn't cover.→
How we collect the data

Plain methodology, no surprises.

Aggregate performance data from 94 Google Ads accounts managed via the Lyra platform. Data covers June 17, 2025 through April 9, 2026 (9.7 months). All client-identifying information has been anonymized. Industry breakdowns are limited to verticals with 3 or more accounts to preserve anonymity.

Sample94 accounts, June 2025 – April 2026. Mixed industries, EU and UK focus.
Period9.7 months of continuous data, drawn from live accounts active during the window.
AnonymizationAccount identifiers stripped before aggregation. No individual account is identifiable in any chart or callout.
Source dataPulled directly from the Google Ads API, not third-party vendors or modeled panels.

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18 tools · 94 accounts · $3M managed