For ecommerce
Scale your online store profitably with Google Ads automation
Lyra optimizes Shopping and Performance Max campaigns for online stores at $49/month. AI identifies and blocks underperforming search terms, locations, and mobile app placements automatically — no per-product fees, no ad spend percentage.
Stop wasting budget on low-performing products. Lyra identifies and blocks underperforming search terms, locations, and mobile app placements — automatically optimizing your shopping campaigns.
Common challenges
Wasted spend on wrong products
Google shows your ads for hundreds of irrelevant product searches. You pay for clicks that never convert because customers were looking for something completely different. → Negative Keywords Manager solves this.
Budget wasted on wrong locations
Not all geographic areas convert equally. You're spending budget on locations with high shipping costs, low conversion rates, or high return rates without realizing it. → Location Exclusion Manager solves this.
Mobile app placements waste money
Your shopping ads appear in random mobile games and apps where users accidentally click. These clicks never convert but cost you money every single day. → Mobile App Exclusion solves this.
No time for daily optimization
You're busy running your store — fulfilling orders, managing inventory, handling customer service. Google Ads optimization falls to the bottom of your priority list. → Lyra automates everything.
Can't afford $2K/month agency
Traditional Google Ads agencies charge $2,000-5,000/month plus a percentage of ad spend. That's $24,000-60,000 per year — money better spent on inventory and marketing. → Lyra costs $49/month.
Search terms keep wasting budget
You add negative keywords but new irrelevant searches appear daily. It's a never-ending battle that requires constant monitoring you don't have time for. → AI analyzes search terms daily.
Tools that work best for this industry
Most important for e-commerce
Negative Keywords Manager
AI analyzes your search terms daily and automatically identifies irrelevant product searches. Stop paying for 'free shipping calculator' when you sell calculators, or 'replacement parts' when you sell new products.
- ✓ Daily AI analysis of all search terms
- ✓ Automatic suggestions for irrelevant searches
- ✓ One-click application to campaigns
Essential for profitability
Location Exclusion Manager
Identify and exclude geographic areas with high shipping costs, low conversion rates, or poor profitability. Focus your budget on locations that actually generate profitable sales for your store.
- ✓ AI identifies underperforming locations
- ✓ Automatic geographic optimization
- ✓ Focus budget on profitable areas
Stop accidental clicks
Mobile App Category Exclusion
Block all 300+ mobile app categories automatically. Stop wasting budget on accidental clicks from mobile games and apps where your ads appear but never convert.
- ✓ Blocks 300+ app categories
- ✓ 30-second setup with drift protection
- ✓ Eliminate low-quality mobile clicks
Protect your investment
Change History Alert
Monitor unauthorized changes to your campaigns. Perfect if you have VAs, contractors, or anyone else with Google Ads access. Get email alerts when budgets or settings change unexpectedly.
- ✓ Daily change monitoring
- ✓ Email alerts for unauthorized changes
- ✓ Complete audit trail
Common questions from online store owners
Will Lyra work with Shopify, WooCommerce, BigCommerce, or my custom store? Yes. Lyra connects directly to your Google Ads account, not your store. Whatever platform you use, if you run Google Ads, Lyra works.
Do you charge per product or SKU? No. Flat $49/month whether you have 10 products or 10,000. No per-product fees, no SKU limits, no percentage of ad spend.
Will this work with Google Shopping campaigns? Yes. Lyra optimizes both standard Shopping campaigns and Performance Max. Negative keywords manager identifies irrelevant product searches; location optimizer focuses budget on profitable areas.
How long until I see results? Most e-commerce stores see waste reduction within 7-14 days. Negative keywords start blocking irrelevant searches immediately. Location and mobile app optimizations show impact within the first billing cycle.
What if I have multiple stores? One $49/month subscription covers unlimited Google Ads accounts. Manage all your stores from one Lyra dashboard with MCC integration.
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