What PPC Professionals Say About Lyra

The Campaign Health Analyzer alone saves me two hours per account each week.

Instead of manually pulling Quality Score data and cross-referencing performance metrics, Lyra surfaces the exact issues I need to address. The severity labels help me prioritize across 15 accounts without second-guessing.

Change History Alerts caught an unauthorized auto-apply that would have cost us thousands.

A client's Google rep enabled auto-apply recommendations without telling us. Lyra flagged it within the hour. That single alert paid for the entire platform many times over.

The AI suggestions are grounded in actual data, not generic best practices.

What sets Lyra apart is that the recommendations come from analyzing our specific account performance. The pattern learning system has noticeably improved the relevance of suggestions over the past few months.

Search terms management used to take me an entire afternoon. Now it takes 20 minutes.

The bulk negative keyword import with Excel support and automated suggestions from search term data has completely transformed how I handle search term hygiene across our client accounts.

Having all 19 tools in one platform eliminated three separate subscriptions.

We were paying for separate tools for bid management, change monitoring, and reporting. Lyra consolidated everything into a single dashboard at a fraction of the cost.

The Performance Max diagnostics give us visibility we never had before.

PMax campaigns used to be a black box. Lyra's asset quality analysis and search term visibility have given us the data we need to actually optimize these campaigns instead of just hoping they work.