Terms of Service

For the always-current legally-binding version maintained under our compliance program:

Terms and Conditions

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Effective Date: January 1, 2026 Last Updated: April 1, 2026

These Terms of Service (“Terms”) govern your use of the Lyra platform at lyrappc.com (“Platform”) operated by Lyra (“we,” “us,” or “our”). By creating an account or using our services, you agree to be bound by these Terms.

1. Service Description

Lyra is a Google Ads optimization and analytics platform that provides tools for campaign analysis, performance monitoring, AI-powered recommendations, asset management, budget tracking, and account health diagnostics. Our platform connects to your Google Ads accounts via the Google Ads API to retrieve and analyze performance data.

Lyra is a tool to assist with Google Ads management. We do not guarantee specific advertising results, and the effectiveness of optimizations depends on many factors outside our control, including market conditions, competition, ad budgets, and the quality of products or services being advertised.

2. Account Terms

Eligibility. You must be at least 18 years old and have the authority to bind yourself (or your organization) to these Terms. If you are using Lyra on behalf of a business or organization, you represent that you have the authority to bind that entity.

Account creation. You may create an account using Google OAuth or email/password registration. You are responsible for maintaining the security of your account credentials and for all activity under your account.

Google Ads access. By connecting your Google Ads account to Lyra, you authorize us to access your Google Ads data through the Google Ads API. You represent that you have the authority to grant this access. For MCC (Manager) accounts, you represent that you have appropriate access rights to the sub-accounts you connect.

Account responsibility. You are responsible for ensuring that all users within your organization who access Lyra comply with these Terms.

3. Subscription and Billing

Pricing. Lyra is offered at $49 per month per subscription. Pricing is subject to change with 30 days’ written notice.

Free trial. New accounts may be eligible for a free trial period. During the trial, you have access to the full platform functionality. At the end of the trial, you must subscribe to continue using Lyra. If you do not subscribe, your access will be suspended.

Billing cycle. Subscriptions are billed monthly. Payment is due at the start of each billing cycle and is processed automatically via the payment method on file.

Payment methods. We accept payment via credit card and other methods supported by our payment processor (Stripe). You authorize us to charge your payment method for all fees incurred under your account.

Refunds. We do not offer refunds for partial billing periods. If you cancel your subscription, you will retain access through the end of your current billing cycle.

Failed payments. If a payment fails, we will attempt to charge your payment method again. If payment is not received within 7 days of the due date, we may suspend your access until payment is resolved.

Taxes. Prices are exclusive of applicable taxes. You are responsible for any sales tax, VAT, or other taxes applicable to your subscription.

4. Acceptable Use

You agree to use Lyra only for lawful purposes and in accordance with these Terms. You agree not to:

• Use Lyra to violate any applicable law, regulation, or third-party rights
• Attempt to access accounts or data that do not belong to you
• Reverse-engineer, decompile, or disassemble any part of the platform
• Use automated scripts, bots, or scrapers to access the platform outside of provided APIs
• Share your account credentials with unauthorized users
• Resell or redistribute access to Lyra without our written consent
• Interfere with or disrupt the platform’s infrastructure or other users’ access
• Upload malicious code, viruses, or harmful content
• Use the platform to send spam or unsolicited communications
• Misrepresent your identity or authority to access connected Google Ads accounts

We reserve the right to suspend or terminate accounts that violate these terms, with or without notice depending on the severity of the violation.

5. Google Ads Data and API Access

Data access. Lyra accesses your Google Ads data through the Google Ads API under your authorization. We comply with Google’s API Services Terms of Service and the Google API Services User Data Policy, including Limited Use requirements.

Data ownership. Your Google Ads data remains your property. We do not claim ownership of any data you provide or that we access through your Google Ads account.

Data use limitations. We use your Google Ads data solely to provide you with our services (analytics, recommendations, reports, and monitoring). We do not sell your data or use it for advertising purposes. See our Privacy Policy for complete data handling practices.

Write-back operations. Certain Lyra features may create or modify assets within your Google Ads account (such as creating text assets or managing negative keywords). These operations are performed only upon your explicit instruction through the platform interface. You are responsible for reviewing changes before confirming them.

API limitations. Our platform’s access to Google Ads data is subject to Google’s API rate limits and policies. Temporary service disruptions may occur due to API limitations outside our control.

6. Intellectual Property

Our platform. Lyra, including its software, design, features, documentation, and branding, is owned by us and protected by intellectual property laws. Your subscription grants you a limited, non-exclusive, non-transferable license to use the platform for your internal business purposes.

Your data. You retain all rights to your data, including Google Ads performance data and any content you create within the platform (notes, reports, configurations).

Feedback. If you provide suggestions, ideas, or feedback about Lyra, you grant us a non-exclusive, royalty-free, worldwide license to use that feedback to improve our platform without any obligation to you.

7. AI-Generated Content

Lyra uses artificial intelligence to generate optimization suggestions, performance insights, and reports. AI-generated content is provided as recommendations only. You are responsible for reviewing and deciding whether to act on AI-generated suggestions. We do not guarantee the accuracy or effectiveness of AI-generated recommendations.

8. Service Availability

We strive to maintain high platform availability but do not guarantee uninterrupted service. We may experience downtime for maintenance, updates, or circumstances beyond our control. We will make reasonable efforts to provide advance notice of planned maintenance.

We are not liable for losses arising from service interruptions, including but not limited to missed optimization opportunities or delayed data access.

9. Limitation of Liability

To the maximum extent permitted by law:

• Lyra is provided “as is” and “as available” without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement.
• Our total liability for any claims arising from your use of Lyra shall not exceed the total fees paid by you in the 12 months preceding the claim.
• We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost data, or lost business opportunities, even if we have been advised of the possibility of such damages.
• We are not responsible for the performance of your Google Ads campaigns, changes to Google’s advertising platform or policies, or third-party services integrated with Lyra.

10. Indemnification

You agree to indemnify and hold harmless Lyra and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your use of the platform, your violation of these Terms, or your violation of any third-party rights.

11. Termination

By you. You may cancel your subscription at any time through the platform or by contacting support@lyrappc.com. Cancellation takes effect at the end of your current billing cycle.

By us. We may suspend or terminate your account if you violate these Terms, if your payment is delinquent for more than 30 days, or if required by law. In cases of serious violations, we may terminate without notice.

Effect of termination. Upon termination, your access to the platform will be revoked. Your data will be retained for 30 days after termination, during which you may request an export. After 30 days, your data will be deleted in accordance with our Privacy Policy.

12. Modifications to Terms

We may update these Terms from time to time. When we make material changes, we will notify you by email or through the platform at least 30 days before the changes take effect. Your continued use of Lyra after the effective date constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the platform and cancel your subscription.

13. Governing Law and Disputes

These Terms are governed by the laws of the State of Delaware, United States, without regard to conflict of law principles. Any disputes arising from these Terms or your use of Lyra shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association, except that either party may seek injunctive relief in court for intellectual property violations or security breaches.

14. General Provisions

• Entire agreement. These Terms, together with our Privacy Policy, constitute the entire agreement between you and Lyra regarding your use of the platform.
• Severability. If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in effect.
• Waiver. Our failure to enforce any provision does not constitute a waiver of that provision.
• Assignment. You may not assign your rights under these Terms without our written consent. We may assign our rights without restriction.

15. Contact Us

If you have questions about these Terms, contact us at:

Email: support@lyrappc.com Platform: lyrappc.com