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Features · the whole workbench
One workbench.
One workbench.
Four pillars. Nineteen tools.
A unified platform for PPC operators — think, do, measure, defend — forged managing $3M of ad spend across 94 accounts. Every tool shown, nothing hidden.
app.lyrappc.com / workspace / all-accounts
18/18 active
Workspace · all accounts
Every lever, in view.
● live
daily sync
role-based
Campaign health · 94 accounts↑ 4 healthy
87/100
Median score across all accounts, 9-week view
Wasted spend · 7d↓ 34%
$2,847
Recovered via negatives + bid adjustments
Bid eventslast hour
Branded · acme+14%
Broad · lumen−08%
Shopping · kelp+22%
Guard eventsall clear
0 unauth.
Auto-Apply Guard blocked 3 recs today
Advisor●
"Shift $180/day from northpeak broad → acme shopping — +19% ROAS est."
scanning · 94 accounts
last sync · 4m ago
● 18/18 tools active
The guided tour
Four pillars. One workflow. Zero tabs to juggle.
We organized Lyra around the four jobs a PPC operator actually has. Here's what each pillar does — and every tool inside it.
AIChapter 01 · AI Intelligence · 4 tools
Recommendations you can trust.
Five AI tools that analyze accounts the way a senior PPC manager would — explaining the why, showing the data, and respecting the safety rails you set.
Campaign Health Analyzer · acme-shop
scoring live
Campaign health · acme-shopscored 4m ago
87/100
overall health
1
+19% ROAS
2
−$340/wk
3
+12% CvR
4
−14% CPA
1Quality Score diagnostics
2AI-scored recs, ranked
3Explain-the-why drawer
Account Diary · northpeak
2 entries today
Account diary · northpeak2 entries today
Tue · 09:14
Mon · 15:42
Fri · 11:08
budget · week 03
+4%
1Decision log per account
2Budget pacing plan
3Campaign creator AI
MChapter 02 · Management · 4 tools
Run every account like your best one.
Weekly rituals — documenting decisions, redistributing budget, creating campaigns, pruning search terms — collapsed into one workbench that remembers context between sessions.
AnChapter 03 · Analytics · 6 tools
See what's working. Prove what's next.
Six tools that turn raw Google Ads data into client-ready answers — automated reports, competitor signals, geographic cuts, tag health, product-level labels.
Automated Reporting
· AI-generated client reports with strategic recs.
Competitor Intelligence
· Track competitor ads via Transparency Center.
Data Sync Engine
· Daily sync across every connected account.
GTM Manager
· Cache-first GTM editor with batch publishing.
Location Performance Intelligence
· Geographic cuts that reveal split opportunities.
Performance Labelizer
· Product labels + A/B testing + revenue tracking.
Automated Reporting · Q1 client pack
ready to send
Q1 client report · acme-shopready to send
Q1 wrap.
Spend · 12w
CPA trend
Channel mix
Exec summary · AI draft
1AI-written exec summary
2Location + device cuts
3Competitor share-of-voice
Change History Alert · all accounts
24/7 watching
Change history · all accounts24/7 watching
0
unauth. changes
3
blocks today
94
accounts watched
14:22blocked
13:07flagged
11:41allowed
09:58allowed
1Real-time change feed
2Auto-Apply Guard blocks
3Geo + app exclusions
PrChapter 04 · Protection · 4 tools
A 24/7 watchtower on every account.
Quiet, always-on guards that catch unauthorized changes, wasted geographic spend, and low-quality mobile placements — before they show up in next month's report.
Auto-Apply Guard
· Blocks Google’s auto-apply recs from changing your campaigns.
Change History Alert
· Instant alerts on unauthorized account changes.
Location Exclusion Manager
· AI-smart country exclusion that protects target markets.
Mobile App Category Exclusion
· Smart category blocking for brand safety.
The complete index
All 18, laid out flat.
For the skeptic, the power user, and the search engine. Every tool in every plan — no upsells, no tiers.
AI
AI Intelligence
4 tools
An
Analytics
6 tools
Pr
Protection
4 tools
A day in the work
What it actually looks like on a Tuesday.
Lyra isn't one-shot magic — it's the rhythm of the week. Here's how the 18 tools show up across the work you're already doing.
Scan the portfolio.
Health scores across every account. Anomalies bubble up; healthy accounts stay out of your way.
Uses Campaign Health Analyzer · Data Sync
Act on bids.
Keyword-level bid recs land with their reasoning. Approve, tweak, or dismiss — your guardrails enforced.
Uses AI Bid Engine · Search Terms Mgmt
Protection running.
Auto-Apply Guard, Change History Alerts, Location + App exclusions — watching in the background, 24/7.
Uses Auto-Apply Guard · +3 protect tools
Client reporting, written.
Draft client reports with exec summary, anomalies, recs and competitor share — all auto-generated, fully editable.
Uses Automated Reporting · Competitor Intel
Start optimizing your Google Ads today.
14-day free trial. All 18 tools included. No credit card charged until your trial ends.
18 tools · 94 accounts · $3M managed