Lyra vs Traditional Agencies

Lyra vs Traditional Google Ads Agencies

Annual savings: $24K-$60K

Traditional agencies charge $2,000-5,000/month plus 10-20% of ad spend ($24K-$60K+ per year). Lyra delivers the same automation and optimization for $49/month while you keep 100% control of your account.

Traditional agencies charge $2,000-5,000/month plus 10-20% of ad spend. That's $24,000-$60,000+ per year. Lyra gives you the same automation and optimization for $49/month while you keep 100% control of your account.

Feature	Traditional Agencies	Lyra PPC
Monthly Cost	$2,000-5,000/month + 10-20% of ad spend	$49/month All tools included
Account Ownership	They own the account Locked in, hard to leave	You own 100% Cancel anytime
Setup Time	2-4 weeks Onboarding meetings	30 seconds Connect and activate
Transparency	Limited visibility Monthly reports only	Full transparency Real-time dashboard
Response Time	24-72 hours For urgent requests	Instant Self-service control
Contract Length	3-12 months Long-term commitment	Month-to-month Cancel anytime
Optimization Speed	Weekly reviews Human-limited capacity	Daily automation AI-powered analysis
Communication	Scheduled calls Weekly or bi-weekly	24/7 dashboard access No meetings required
Learning Curve	Zero (they handle everything)	Minimal Point-and-click interface
Scale Pricing	Increases with spend More success = higher fees	Fixed $49/month Spend $1K or $100K

Annual savings calculator

How much will you save switching to Lyra? Three example tiers based on average agency pricing ($2K-5K/month management fee, often plus 10-20% of ad spend):

$5K/month ad spend → Agency: $2,000/mo · Lyra: $49/mo · Annual savings: $23,412
$20K/month ad spend → Agency: $3,500/mo · Lyra: $49/mo · Annual savings: $41,412
$50K/month ad spend → Agency: $5,000/mo · Lyra: $49/mo · Annual savings: $59,412

These calculations use average agency pricing. Many agencies also charge a percentage of ad spend on top of the monthly fee, which makes the gap larger as you grow.

When agencies still make sense

We believe in being honest. Agencies are a better fit in specific scenarios:

You have zero time. If you can’t spare 30 minutes to set up automation and prefer to fully delegate, agencies work.
Complex multi-channel strategy. If you need integrated strategy across Google Ads, Meta, LinkedIn, TV, radio — agencies provide holistic management.
Enterprise scale ($100K+/month). Dedicated account management provides strategic value beyond automation at this scale.
Creative services bundled. If you need ad copywriting, landing page design, or video production, full-service agencies bundle these services.

For most businesses spending $5K–50K/month on Google Ads, the agency model is overpriced for the value delivered. You’re paying for account management time that Lyra automates at 1% of the cost.

Frequently asked questions

How can Lyra cost so much less than agencies?

Agencies charge for human account managers spending hours on each account. Lyra automates the same optimization work using AI trained on EUR 6M+ of ad spend, then passes the savings on. You're not paying for the agency's office, salaries, or 30% margin.

What if I don't have time to manage Google Ads myself?

Lyra runs daily optimization automatically. The interface is point-and-click — most customers spend under 30 minutes per week reviewing recommendations and approving changes. If you literally cannot spare any time, an agency may be a better fit.

Can I switch from my agency to Lyra without losing campaign data?

Yes. As long as you (or your business) own the Google Ads account, all historical data, learning, and conversion tracking stays intact. Lyra connects via OAuth and starts optimizing immediately. Most agency-to-Lyra switches happen in under 30 minutes.

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