Campaign Health Analyzer

Lyra’s Campaign Health Analyzer evaluates your Google Ads campaigns across multiple performance dimensions, assigns health scores, and provides AI-powered recommendations to improve campaign performance.

The Problem

Managing Google Ads campaigns without a systematic health check leads to gradual performance decay. Quality Scores drift downward, irrelevant search terms accumulate, budgets pace incorrectly, and ad copy becomes stale — all without obvious warning signs until performance drops significantly.

Manual campaign audits are time-consuming and inconsistent. What one analyst checks, another might miss. Critical issues like declining Quality Scores or rising CPAs can go unnoticed for weeks.

How Lyra Solves It

The Campaign Health Analyzer runs automated health checks across all connected campaigns daily. It evaluates each campaign against multiple performance benchmarks and assigns a health score from 0 to 100, broken down by component.

The analyzer examines:

• Quality Score distribution — identifies keywords with scores below 5 and tracks trends
• CTR performance — flags campaigns with below-average click-through rates
• Conversion efficiency — monitors CPA and ROAS against your targets
• Budget pacing — detects overspending or underspending patterns
• Ad relevance — identifies ads with poor relevance scores
• Landing page experience — flags keywords with below-average landing page scores

Each issue is assigned a severity level:

Use Cases

Daily account monitoring. Connect your accounts and receive daily health summaries. Instead of manually reviewing each campaign, scan the health dashboard for campaigns that need attention and prioritize your work based on severity.

Client reporting. Use health scores in client reports to demonstrate account management quality and identify improvement areas. The historical trend data shows progress over time.

Onboarding new accounts. When taking over a new Google Ads account, run the health analyzer to get an immediate baseline assessment and identify the highest-impact optimization opportunities.