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LYRA/ Tools/ Diagnostic/ Search Terms Management
Diagnostic NightlyLyra Agent

Wasted search terms, found . Your call, every time.

Search Terms Management collects the searches your ads matched every night, and the Lyra Agent judges each one against your Business Context. You decide Keep or Exclude; negatives are written to Google Ads when you send them.

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Judged every night · Keep or Exclude · your call · Re-admit from Lyra
What we read · input surface

Every night, every search your ads matched.

Search terms are collected every night and judged by the Lyra Agent against your Business Context: what you sell, your brand, the markets you serve. You decide what happens next.

How the review works Nightly
01 · Cadence Nightly Collected and judged Search terms are collected first, then judged the same night.
02 · Judgement Agent Against your Business Context The Lyra Agent judges each search against what you sell, your brand and the markets you serve.
03 · Decision You Keep or Exclude Nothing is written until you send it, unless you turned on automatic apply.
04 · Undo 1 Click to re-admit Re-admit an excluded search from Lyra; the negative is removed.
The review · illustrative example

Out: a list of searches to decide.

Illustrative example, not a real account. Searches the Lyra Agent judged, the ones waiting for your decision, and a few individual searches with the proposed action.

Illustrative example Nightly judgement Searches to decide
Searches to decide
12 / 100
12 of 100 judged searches ▲ Illustrative example
Searches by proposal Illustrative example
Proposed Exclude 8
Proposed Keep 4
Already decided 88
# Check Scope What we found Suggested action Severity
01 Informational query · proposed Exclude exclude · informational Generic · Search 'how to clean trail shoes' · spend, no conversions. Informational; not buying intent. Exclude Exclude
02 Product you don't sell · proposed Exclude exclude · not_sold Trail collection 'kids trail running shoes' · not in what you sell according to your Business Context. Exclude Exclude
03 Brand-aligned · proposed Keep keep · brand Trail collection 'gore-tex women trail' · matches what you sell. Keep Keep
Illustrative example · not a real account Nothing is written until you send it
Methodology · how searches are judged

The Lyra Agent judges. You decide.

Every night the searches are collected and the Lyra Agent judges them against your Business Context. You decide Keep or Exclude, and nothing is written until you send it.

01 · CadenceNightly

Collected, then judged.

Search terms are collected every night and judged the same night.

Cadence Every night
02 · JudgementLyra Agent

Against your Business Context.

The Lyra Agent judges each search against what you sell, your brand and the markets you serve.

Input Business Context
03 · Your decisionKeep / Exclude

Nothing is written until you send it.

You decide Keep or Exclude. Negatives are written to Google Ads when you send them, unless you turned on automatic apply.

Approval Required before writing
04 · Safety checkBefore writing

Re-checked against the searches it would block.

Before a negative is written, Lyra re-checks which searches it would block.

When At send time
05 · UndoRe-admit

Change your mind from Lyra.

You can re-admit an excluded search from Lyra; the negative is removed.

Undo Negative removed
Frequently asked

The questions every review starts with.

How often are search terms judged?

Every night. Search terms are collected first, then the Lyra Agent judges them against your Business Context.

How is this different from the search-term report Google already gives me?

Google's report is a flat list. Here each search is judged against your Business Context, you decide Keep or Exclude, and the negative is written to Google Ads when you send it — instead of a manual edit per campaign.

Does it apply negatives automatically?

No, unless you turned on automatic apply. You decide Keep or Exclude, and negatives are written to Google Ads when you send them.

What happens to negatives I want to undo?

You can re-admit an excluded search from Lyra; the negative is removed.

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14-day free trial · Cancel anytime

Run the audit.
Keep the findings.

Connect your account and let Lyra run its 8 tools for 14 days. If the projected waste recovery isn't worth at least 10× the $49, don't pay. You keep every insight either way.

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