For ecommerce teams
See exactly what works in Shopping and PMax
Lyra opens the Performance Max black box for online stores: asset-level performance scoring, product tier classification (heroes vs zombies), search-term visibility for PMax, and one-click negative-keyword implementation. $49/month.
Performance Max feels like a black box. Shopping campaigns waste spend on irrelevant search terms you can't see. Lyra gives you the visibility that Google doesn't.
The problem
PMax is a black box
Google shows aggregate results but hides which assets and audience signals actually work. You're optimizing blind.
Hidden search terms
Shopping campaigns trigger on search terms you can't easily see or control. Irrelevant queries drain budget silently.
Asset guesswork
You upload images and headlines to PMax but have no clear signal on which ones drive conversions vs which waste impressions.
Product blind spots
Not all products perform equally. Without proper segmentation, top performers subsidize products that never convert.
What Lyra does for you
Performance Max
Open the PMax black box
Lyra breaks down Performance Max by individual assets. See exactly which images, headlines, and descriptions drive results. Push new assets directly from your image library to Google Ads.
- ✓ Asset-level performance scoring
- ✓ Image library with direct Google Ads push
- ✓ Text asset editing with 30-day rollback
- ✓ Search terms visibility for PMax campaigns
Shopping
Classify products by what actually sells
Performance Labelizer automatically categorizes your products into performance tiers — heroes, sidekicks, zombies, and villains. These labels feed directly into your bid strategies for smarter budget allocation.
- ✓ Automatic hero/zombie product classification
- ✓ Custom labels synced to Merchant Center
- ✓ Feed optimization for Shopping campaigns
- ✓ ROAS-based tier boundaries
Search Terms
Stop bleeding spend on irrelevant queries
Lyra scans search term reports daily, flags irrelevant queries, and suggests negative keywords. One-click implementation saves hours of manual work. Competitor brand detection catches brand bidding you didn't authorize.
- ✓ Daily search term analysis
- ✓ One-click negative keyword implementation
- ✓ Competitor brand detection and alerts
- ✓ Slack-integrated review workflows
Your campaigns deserve better than guesswork
$49/month for full visibility into Shopping and Performance Max. 14-day free trial, no contracts. Cancel anytime.
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