For saas
Generate qualified leads and trial signups at scale
Lyra blocks job seekers, free-trial-only seekers, and information-only searches that drain SaaS budgets. AI identifies low-intent traffic, off-target locations, and mobile app placements that don't generate qualified leads — focusing your budget on prospects ready to convert.
Stop paying for unqualified clicks from tire-kickers and job seekers. Lyra's AI identifies and blocks low-intent searches, locations with no business customers, and placements that never convert — focusing your budget on qualified leads.
Common challenges
Job seekers waste your budget
Google shows your ads to people searching for jobs at your company, not customers looking for your solution. You pay for clicks that have zero chance of becoming customers. → Negative Keywords Manager solves this.
Free-trial seekers never convert
Searches with 'free', 'open source', or 'alternative' attract users who will never pay for your SaaS. These clicks inflate your costs while delivering zero qualified leads. → AI identifies low-intent searches.
Information seekers drain budget
Users searching for tutorials, guides, and how-to articles click your ads but have no intent to purchase. They're researching, not buying — yet you pay for every click. → Block educational intent searches.
Mobile app placements waste money
Your B2B ads appear in mobile games and apps where accidental clicks are common. Business decision-makers don't research SaaS tools while playing mobile games. → Mobile App Exclusion solves this.
High cost per acquisition
Agencies charge $3,000-7,000/month for B2B lead generation management — that's $36,000-84,000 per year. Those costs eat into your customer acquisition budget dramatically. → Lyra costs $49/month.
Wrong geographic targeting
If you serve specific markets or industries, you're wasting budget on locations where your solution doesn't apply or competitors dominate completely. → Location Exclusion Manager solves this.
Tools that work best for this industry
Top priority for SaaS
Negative Keywords Manager
Automatically blocks job seekers, free-tier seekers, and information-only searches. Focus your budget on qualified leads with buying intent.
- ✓ Blocks 'jobs', 'careers', 'hiring' searches
- ✓ Excludes 'free', 'open source', 'alternative' searches
- ✓ Filters educational intent ('tutorial', 'how to', 'guide')
Geo precision
Location Exclusion Manager
Identify and exclude locations that don't match your target market, have low conversion rates, or high competition that drives costs up.
- ✓ Exclude non-target markets automatically
- ✓ Block locations with high CPA, low conversion
- ✓ Focus budget on high-converting regions
Placement quality
Mobile App Category Exclusion
Exclude mobile game and entertainment app placements. B2B decision-makers don't research enterprise software while gaming.
- ✓ Blocks gaming and entertainment apps
- ✓ Prevents accidental clicks from wasting budget
- ✓ Improves placement quality dramatically
Lead-flow protection
Campaign Health Monitor
Track changes across all campaigns instantly. Know when budgets change, ads get paused, or targeting shifts — critical for SaaS lead flow.
- ✓ Real-time change alerts for all campaigns
- ✓ Prevents accidental pauses that stop lead flow
- ✓ Tracks budget changes across accounts
Why qualified-lead optimization matters more for SaaS
SaaS economics are different from e-commerce. A single qualified trial signup might be worth $500-5,000 in lifetime value, but you’re competing for the same clicks as competitors with bigger budgets. That makes filtering matter more than spending more.
The four tools above address the four biggest sources of unqualified traffic in B2B SaaS Google Ads: career seekers, free-tier seekers, information seekers, and accidental mobile clicks. Eliminating these typically reduces total clicks by 30-50% while keeping qualified-lead volume flat or higher — because the budget reallocates to better-targeted searches.
Start your 14-day free trial. Connect your Google Ads account in 30 seconds and see recommendations within minutes.
Try Lyra Free
19 Google Ads optimization tools. 14-day free trial.
Start Free TrialNo credit card charged until trial ends
Start Optimizing Your Google Ads Today
14-day free trial. All 19 tools included. No credit card charged until trial ends.
Start Free Trial