A full Search campaign — paused in your account.
Campaign Creator is a chat-driven wizard. You describe what you want; it pulls keyword volumes from Google Keyword Planner, writes headlines and descriptions with the Lyra Agent, and creates the campaign in your Google Ads account — in PAUSED state, ready for review. Nothing goes live until you enable it.
Six fields, collected in chat — not a form.
Campaign Creator runs inside the AI Advisor chat. You don't fill a form in one sitting — the wizard asks, you answer, and drafts from the last 30 days are listed so you can pick up where you left off. These are the fields it needs before it can build.
A Search campaign, paused in your account.
Creator writes the structure directly to your Google Ads account via the API — campaign, ad groups, keywords, responsive search ads — all in PAUSED state. Review in Google Ads UI, edit anything you want, enable when you're ready.
Three sources shape the campaign .
The structure comes from your answers in chat, the keywords from Google Keyword Planner, and the ad copy from the Lyra Agent.
The wizard collected every structural field from you.
Campaign name, daily budget, bid strategy, target CPA or tROAS, geo, language — all collected progressively by the AI Advisor in chat. Your answers shape every line in the campaign that isn't a keyword or an ad.
Source · AI Advisor chat · drafts listed for 30 daysGoogle's own Keyword Planner gave us the keywords.
Creator passes your seed keyword or landing URL to the Google Keyword Planner API and receives keyword ideas with real volume and CPC data. Match types are constrained to BROAD, PHRASE, or EXACT — the same enum Google Ads enforces.
Source · Google Ads API · Keyword Plan Idea ServiceThe Lyra Agent wrote the ad copy from your description.
Headlines and descriptions are generated by the Lyra Agent, grounded in the product description you give in chat. Headlines capped at 30 characters, descriptions at 90 — the same limits Google Ads enforces.
Source · Lyra Agent · constrained by Google Ads char limitsGenerative, but on a short leash.
Campaigns are written to Google Ads via the API — structure complete, keywords in place, ads drafted — and created with status = PAUSED. No preview mode, no sandbox. Your account has the campaign; you just haven't enabled it.
What you type shapes the structure; keyword ideas come from Google Keyword Planner and the ad copy from the Lyra Agent. For PMax Shopping, Creator also detects your linked Merchant Center.
Every campaign is created with status = PAUSED. No feature flag, no config override, no edge case. You enable it yourself once you've reviewed it — in Google Ads, or from chat after a confirmation card.
Your in-progress wizard state is saved with the chat, and drafts from the last 30 days are listed — close the chat, come back, resume where you left off.
The honest answers to the usual Creator questions.
Is the campaign live in my account as soon as Creator finishes?
The campaign is created immediately — structure, keywords, ads, all written to your Google Ads account via the API. But it's created in PAUSED status. You enable it when you've reviewed it — in Google Ads, or from chat after a confirmation card. Nothing serves impressions until you do.
Where do the keywords come from?
Google Keyword Planner. Creator passes your seed keyword or landing URL to the Keyword Planner API and pulls back keyword ideas with real volume and CPC data — the same data Google shows in its own Keyword Planner UI. Match types are constrained to BROAD, PHRASE, EXACT.
Where does the ad copy come from?
The Lyra Agent writes the headlines and descriptions from the product description you provide in chat. Headlines capped at 30 characters, descriptions at 90 — the same limits Google Ads enforces. (See AI Advisor for what powers the Agent under the hood.)
Can I edit the campaign before I enable it?
Yes, in two places. While the wizard is in progress, drafts from the last 30 days are listed — resume the chat and change any field. Once the campaign is created in Google Ads (still PAUSED), edit in Google Ads UI or Google Ads Editor, like any other campaign.
Does this work for Shopping / Performance Max campaigns?
Yes. PMax Shopping is supported as a separate campaign type — it requires a linked Merchant Center account, which Creator detects and uses automatically. For service businesses or lead-gen, the Search campaign type is the default. Creator picks based on what you describe in chat.
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