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The Blog

Notes from
the desk.

Field notes, tactics, and postmortems written by the four operators in Venice who build Lyra and run accounts on it. New posts every other Wednesday.

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From the desk

We write what we'd read on a Tuesday morning with a coffee — never filler.

No sponsored posts. No SEO bait. Every piece starts as a Slack thread where one of us noticed something on an account and the other three pushed back on it. What makes it here is what survives.

Matteo, Alessio, Gioia, Alessia
The four operators
The bi-weekly

One post, every other Wednesday — direct to your inbox.

No drip funnels, no "a quick reminder", no 15-email onboarding. One email, one post, the unsubscribe link in the header.

1,284 readers · 0.2% unsubscribe · last sent Apr 01

The four operators.

Every post is signed by one of us. If you want to understand a tactic in more depth, reply to the email that piece landed in — it comes back to the same inbox.

Matteo Braghetta
Founder · writes the code
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Gioia Passador
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Alessia Quiriconi
Junior PPC · reporting
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