What your competitors are running, in their own words.
Competitor Intelligence searches Google's public Ads Transparency Center by domain. You see every ad currently running for that advertiser across 8 regions, with ad formats, headlines, and dates first seen. No scoring, no Auction Insights — just an honest read of who's running what, where.
One domain, every live ad.
You enter a competitor's domain (or advertiser name), pick a region, and the tool returns every ad currently running for that advertiser. Data comes from Google's public Transparency Center — the same library Google publishes for any advertiser, not Auction Insights.
Out: a competitor inventory, in formats and words.
Below is a sample search. The big number is the count of ads currently live for the advertiser; the format bars show distribution; the table shows a sample of individual ads with format, region, dates first seen, and a snippet of copy.
Public data, honestly surfaced.
Competitor Intelligence is a wrapper around Google's public Ads Transparency Center. We don't score, we don't infer, we don't classify. We fetch what Google publishes, cache it 24h, and present it cleanly.
Google Ads Transparency Center.
The public ad library Google publishes for any advertiser running ads. Same data anyone can access on Google's site; we just present it more usefully and let you save searches. Not Auction Insights.
Where Google publishes the library.
Coverage tracks Google's own rollout: US, UK, IT, FR, DE, ES, CA, AU at last count. We add regions as Google adds them. Searches outside these regions return empty results.
First search live, then cached.
First time you search a domain, we fetch live from Transparency Center. The result caches for 24 hours; re-searching the same domain in that window returns the cached version. After 24h, the next search re-fetches.
Saved searches with cadence.
If you want to watch a competitor over time, the /track-competitors endpoint stores the domain + region + frequency. Re-fetches on your schedule and lets you compare runs side-by-side.
We don't infer overlap or position.
No overlap scores, no outranking signals, no position-drift metrics. Those require auction-insights data, which is private to your account. Competitor Intelligence reads what's public, period — no synthetic signals.
No LLM in the path.
Competitor Intelligence doesn't use the Lyra Agent. The output is the raw competitor inventory — what Google's library publishes, formatted into a readable board. Interpretation is left to you.
The questions on every competitive-research call.
Is this Auction Insights data?
No — and that's deliberate. Auction Insights is private to your account and shows your overlap with competitors in your auction. Competitor Intelligence reads Google's public Ads Transparency Center, which shows every advertiser's live creatives, in their own words. Different question, different data source.
How fresh is what I see?
First search of a domain hits Transparency Center live. Subsequent searches within 24 hours return the cached result. The optional tracking endpoint re-fetches on your cadence so you can build a timeline of a competitor's creative rotation.
Which regions are covered?
Eight at last count: United States, United Kingdom, Italy, France, Germany, Spain, Canada, Australia. Coverage tracks what Google's Transparency Center exposes; we add regions as Google rolls them out.
Can I see how often a competitor wins the auction against me?
No — that's auction-insights data, which is private to your account. For that view, look at the auction insights report inside Google Ads itself. Competitor Intelligence is positioned upstream: what creatives are they running and where, not how they're stacking up in your auction.
Does this work for any advertiser?
Any advertiser whose ad library is published in one of the 8 covered regions. If a domain isn't in Transparency Center, the search returns empty — which is itself a useful signal (small advertiser, or not running ads in covered regions).
Run the audit.
Keep the findings.
Connect your account and let Lyra run its 18 tools for 14 days. If the projected waste recovery isn't worth at least 10× the $49, don't pay. You keep every insight either way.
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