Notes from
the desk.
Field notes, tactics, and postmortems written by the four operators in Venice who build Lyra and run accounts on it. New posts every other Wednesday.
How to Optimize Performance Max Campaigns in 2026
Practical strategies for improving Performance Max campaign results through better asset management, audience signals, and data-driven optimization.
Recent posts.
Page 1 · 8 posts · newest first
Negative Keyword Strategies That Actually Reduce Wasted Spend
Learn systematic approaches to finding and managing negative keywords that protect your Google Ads budget from irrelevant clicks.
Google Ads Budget Pacing: Why Your Campaigns Are Overspending
Understand why Google Ads campaigns overspend their daily budgets and learn practical strategies for better budget pacing and control.
Campaign Health Checklist for Google Ads Managers
A practical checklist for auditing Google Ads campaign health, covering structure, bidding, quality score, and conversion tracking.
Why Agencies Need Automated Change History Alerts
How automated change history monitoring protects agency-managed Google Ads accounts from unauthorized changes, accidental edits, and accountability gaps.
AI in Google Ads: What Works and What Does Not
A practical look at where AI genuinely improves Google Ads management and where the hype outpaces reality, based on real-world account data.
Managing 60 Google Ads Accounts: Lessons from the Trenches
Practical strategies for managing a large portfolio of Google Ads accounts efficiently without sacrificing quality or missing critical issues.
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