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Tools · the visual atlas
Every lever,
Every lever,
on one page.
An atlas of the tools in the LYRA workbench. Each pillar opens with the tool you'll use most — then the rest in a varied grid. Hover any tile to see its capabilities.
AI
Recommendations you can trust.AI Intelligence · 5 tools
01 / 04
AI · featured tool
most-used
The workbench, answering back
which acct needs attention?
northpeak · 3 themes drifting. shift $180/d?
do it
Chat with an agent that already knows every account you run.
Context across 94 acctsRecommends + explainsAction approvals
updates every session
AI · campaign-health-analyzer
in toolkit
Campaign Health Analyzer
87
overall health
Quality Score diagnostics and ranked, scored recommendations.
Health score 0–100Ranked recs w/ impactExplain-the-why
Health score 0–100
AI · pmax-asset-diagnostics
in toolkit
PMax Asset Diagnostics
Asset quality, diversity and performance signals for Performance Max.
Asset gradingDiversity scoreReplacement nudges
Asset grading
M
Run every account like your best one.Management · 4 tools
02 / 04
M · featured tool
most-used
Budget that redistributes itself
Week 03 · pacing+4%
Redistributes budget based on live pacing and historical lag.
Month-end projectionAuto reallocationPacing alerts
updates every session
M · account-diary
in toolkit
Account Diary
Tue 09:14 · bid + ruleset
Mon 15:42 · budget move
Fri 11:08 · launch rsa-02
A decision log: why you changed what, on which account, when.
Entry-per-changeTeam handoffSearch across diaries
Entry-per-change
M · campaign-creator
in toolkit
Campaign Creator
Brief: launch summer swim · £2.5k/mo · UK only
↓ drafts
3 ad groups · 42 kw · 9 rsa
AI-assisted search campaign creation with brief → live flow.
Brief → structureKeyword + ad genLaunch checks
Brief → structure
M · search-terms-management
in toolkit
Search Terms Management
kelp powder 500g342
free kelp recipe89
organic kelp uk210
kelp substitute47
Monitor, negate and bulk-manage search terms across the portfolio.
Portfolio viewBulk actionsTrend flags
Portfolio view
An
Prove what’s working. Show what’s next.Analytics · 6 tools
03 / 04
An · featured tool
most-used
A client deck, drafted
Q1 wrap.
94 accts · $3M · +19% roas
AI-generated client reports with strategic recs, ready to send.
Exec summary draftClient brandingSchedule + deliver
updates every session
An · competitor-intelligence
in toolkit
Competitor Intelligence
Track competitor ads and share-of-voice via Transparency Center.
Ad-creative snapshotsSOV over timeDiff alerts
Ad-creative snapshots
An · data-sync-engine
in toolkit
Data Sync Engine
94/94
daily · synced 4m ago
A daily, full-resolution sync across every connected account.
Daily batchHistorical backfillReliability SLA
Daily batch
An · gtm-manager
in toolkit
GTM Manager
ga4 · purchaselive
pixel · metadraft
fb · convlive
tiktok · baselive
Cache-first Google Tag Manager editor with batch publishing.
Cached editingBatch publishVersion diffs
Cached editing
An · location-performance
in toolkit
Location Performance Intelligence
Geographic performance cuts that reveal split-campaign opportunities.
Country/region/citySplit candidatesROAS heatmap
Country/region/city
An · products
coming soon
Products
Akelp-500g+32%
Bkelp-200g+11%
·kelp-mix-04%
Coming soon: your Merchant Center feed checked, and titles and labels improved with your approval.
Custom labelsA/B lanesRevenue rollup
Custom labels
Pr
A 24/7 watchtower on every account.Protection · 4 tools
04 / 04
Pr · featured tool
most-used
Google, locked out
Pr
3 blocks today
Blocks Google’s auto-apply recommendations from touching your campaigns.
24/7 blockingPer-account rulesAudit trail
updates every session
Pr · change-history-alert
in toolkit
Change History Alert
auto-apply blocked14:22
bid cap changed13:07
new kw added11:41
Instant alerts on unauthorized or suspicious account changes.
Realtime feedSeverity tiersSlack + email
Realtime feed
Pr · location-exclusion-manager
in toolkit
Location Exclusion Manager
AI-smart country exclusion that protects your target markets.
Waste detectionBulk excludeTarget-market safe
Waste detection
Pr · mobile-app-exclusion
in toolkit
Mobile App Category Exclusion
Aa
Ga
Ed
Cs
Pr
Ad
Smart category-level blocking to keep display spend brand-safe.
Category filterAlways-onBrand safety audit
Category filter
Tools that are
better together.
03 pairings · recommended
→ Tuesday triage
Advisor points. Health scores.
AIAdvisor surfaces the shortlist
→
AIHealth Analyzer grades every one
→
MDiary logs the fix
A recurring workflow: find the three accounts drifting, score them, action the top ranked rec, log why.
AI Advisor
+
Health Analyzer
+
Account Diary
→ Month-end reporting
A client deck, written for you.
AnReporting drafts the deck
→
AnCompetitor Intel fills the market slide
→
AnLocation cuts the geo map
Three analytics tools composing the pack you'd otherwise assemble by hand. Ready to skim, not re-build.
Automated Reporting
+
Competitor Intel
+
Location Performance
→ The watchtower
Always-on, even when you're not.
PrGuard blocks auto-apply
→
PrHistory alert on any edit
→
PrGeo exclusion saves the spend
The protection stack. Runs in the background; pings you when something's actually happened.
Auto-Apply Guard
+
Change History Alert
+
Location Exclusion
Reading the atlas
Big tile. Big lever.
→ the lede tile
The tool you'll open first.
Each pillar surfaces its daily-driver at the top — the one that triggers the others.
e.g. AI Advisor · Automated Reporting
→ the dark tile
Always-on protection.
Dark tiles run in the background 24/7. You don't visit them — they visit you.
Includes Auto-Apply Guard
Start optimizing your Google Ads today.
14-day free trial. All 8 tools included. Cancel anytime during the trial.
8 tools · 94 accounts · $3M managed